The third season of The Bridgertons and beyond commenting on the Jokes typical of the story of Penelope and Colin, the conversation now revolves around the same question: why Netflix ha divided this and other series in two? It is by no means the first time he has done it, but perhaps at this point you still don't know the reason behind it. We explain it to you.
Change of strategy
Every time a successful series premieres a season on Netflix, there are many voices that come out complaining. And generally the red N divides the delivery into two parts, leaving around a month and a half of waiting and longing alive.
It hasn't always been like this. While other platforms were more conservative and released their titles in dribs and drabs, with weekly releases (for example, the modus operandi that we have seen in world-successful series such as Game of Thrones en HBO), Netflix is ​​characterized precisely by always offer us its complete content, so that the viewer could manage the episodes as they wanted.
But for some time now, the streaming platform decided change strategy and start dosing the episodes differently. Thus, we have seen how its best-known proposals - such as Stranger Things, image on these lines; either The Witcher– they have begun to divide with the tactic of opening the season in two parts: Sometimes these contain the same number of episodes while on other occasions, Part 1 houses almost all the chapters while Part 2 keeps the last two and most decisive ones.
A trick to gain "loyalty"
You don't have to be very clever to think that this is a strategy for keep your subscribers. Doing this ensures that viewers stay "at least one more month" to see the outcome of their favorite series. Meanwhile they will navigate the platform, increasing the odds to get hooked to other titles, discover new proposals and ultimately, decide to stay in the service for much longer.
Not only that. By dividing the season into two parts, they achieve a greater impact on social networks and therefore generate more noise. At a time when everything is consumed fleetingly and forgotten in a matter of days, getting a series talked about at two different times over several days is already a great achievement, increasing the chances that others will be curious and interested. also encourage you to see it.
As you can see, there are all advantages when it comes to dosing the content, perhaps not in the traditional way - so that the platform is not accused of having succumbed to the conservative model of the others - but with an intermediate cut that achieves impact and get you now reading this article while you wait the outcome of your favorite series.