Madrid's public broadcaster has taken another step in its digital transformation With the launch of TLMad+, a new free OTT platform that brings together online television, radio, and on-demand content in a single service, the goal is clear: to adapt to consumption habits increasingly shaped by the multi-screen environment and on-demand models.
With TLMad+, Madrid residents have access to unified access to Telemadrid, LaOtra and Onda Madrid From virtually any internet-connected device. From news to entertainment, including documentaries, films, cultural programs, and children's content, the platform aims to centralize RTVM's entire recent catalog and live broadcasts in a more convenient and flexible environment.
What is TLMad+ and what does the platform offer?
TLMad+ is presented as the Telemadrid's free OTT platformDeveloped by Crossmedia (ES Media Group), the digital division of Crosspoint, the project's winning bidder, the service combines live broadcasts from the network's channels with a vast archive of content available on demand and at no cost to the user.
At its launch, the platform brings together part of the recent RTVM archiveRTVM has explained that, initially, viewers will have access to the last year and a half of entertainment programming, six months of daily current affairs programs, and three months of the news broadcasts.
All this content is organized by thematic categories To facilitate navigation, featured genres include film, children's programming, sports, documentaries, news, and current affairs, allowing users to go directly to the type of content they are interested in without having to search through the entire program schedule.
The idea behind TLMad+ is to respond to the change in audiovisual consumption habits and, at the same time, to open new avenues of innovation and development for the Madrid public broadcasterThrough this digital environment, RTVM aims to experiment with different formats, introduce more interactive experiences, and explore targeted advertising formulas that better fit online consumption.
Available channels: television, radio and an exclusive bullfighting channel
The platform is not limited to offering on-demand content. From day one, users can access four live channels, all of them available for free through the TLMad+ app or website.
The channels integrated into the service are as follows:
- Telemadrid, the main regional channel of the Community of Madrid.
- The otherwith an alternative program that includes more culture, film and themed spaces.
- Madrid wave, the Madrid public radio station, accessible from the OTT platform itself.
- Bullfighting Channel, an exclusive channel created specifically for TLMad+.
The Bullfighting Channel is one of the major new developments and is linked to full coverage of the San Isidro FairThis channel broadcasts all the bullfights and bullfighting events related to the Madrid festival. Furthermore, each bullfight remains available on the platform for seven days after its broadcast, so those who cannot watch it live have time to view it later.
This commitment to a thematic channel reinforces the importance of the Spanish culture and Madrid traditions within the platform's offering. At the same time, it opens the door for the possibility that, in the future, other special channels may appear linked to specific events or themes that Telemadrid wishes to promote on its OTT service.
On-demand content sections and types
In terms of its catalog, TLMad+ launches with a considerable selection of content already broadcast on Telemadrid and LaOtra, structured so that the user can easily find what they are looking for without having to follow the traditional grid.
The main thematic sections that the platform makes available to users include:
- Movies and series, with films and fiction that have been broadcast on Telemadrid or LaOtra.
- Children, with a significant block of series and spaces aimed at the youngest viewers.
- Sports, with sports programs and broadcasts, including major events.
- Documentaries, where productions of an informative and cultural nature are grouped.
- News and current affairs, which include news programs, news magazines and analysis programs.
In the children's section, some titles already known to the general public have been announced, such as David the Gnome, Once upon a time the man, Shin Chan o The Tallac ForestSeries that combine nostalgia for adults and entertainment for children. The idea is to offer a varied, free, and easily accessible family programming block from any device.
In terms of programming, the platform incorporates iconic spaces of the house such as Madrilenians around the world, Enjoy Madrid, Telemadrid afternoon, The invisible legacy, We talk about Madrid, I'm going to have a good time! o In love with MadridThis way, those who can't watch them live have recent episodes available to watch at their convenience.
The film section is structured, among other things, into a section called “This week’s movies”where recently broadcast feature films from RTVM channels are grouped. During pre-launch testing, titles such as [titles] appeared in the interface. Some good men, margin Call o When Harry found SallyThis points to a selection of quality commercial cinema accessible free of charge to the Madrid public.
Compatible devices and access methods
TLMad+ has been designed with a clear multi-screen focus, so the service It can be used from virtually any device. with an internet connection. It is not limited to traditional television, but accompanies the user wherever a screen is available.
Among the most notable access options are:
- Smart TV, through a specific application available in the main app stores for connected TVs.
- Mobiles and tablets with iOS and Android systems, through the official TLMad+ apps.
- Computer, using the web browser and accessing the official address of the platform (www.tlmad.es).
- Streaming devices such as Chromecast, Apple TV, Fire TV and similar devices, sending content from your mobile phone or tablet to your television.
This means a user can start watching a program on their living room TV, continue on their mobile phone while commuting, and finish an episode on their laptop, all within the same digital ecosystem. The priority is that the content of Telemadrid, LaOtra and Onda Madrid can be consumed from anywhere and at any time, without depending on the linear broadcast schedule.
Conventional television remains an essential pillar for RTVM, but the launch of TLMad+ allows expand points of contact with the publicThis is particularly true for younger users, who are already accustomed to using platforms and apps to consume video and audio on demand.
Optional registration and additional user features
One of the striking aspects of TLMad+ is that access to live and on-demand content is Completely free and no registration requiredAnyone can access the website or install the application and start viewing the available channels and catalog without needing to create an account.
However, the service offers a range of Additional benefits for those who choose to register These extra features are designed to enhance the experience and make it more personalized and convenient for everyday use.
Key features unlocked upon registration include:
- Continue playback where it left offeven when switching devices, making it easier to resume programs halfway through at another time or on another screen.
- Creating custom lists and favorites bookmarks, grouping in "My List" the content that each user wants to have most readily available.
- Notification settings to receive notifications when there are new episodes or certain live broadcasts begin.
- Personalized Recommendations Based on viewing history, helping to discover other programs, movies or series similar to the user's tastes.
- Download content to view offline, very useful for consuming programs on the go without using data or depending on coverage.
- Additional configuration options that allow you to adjust certain parameters of the experience, adapting it more to each profile.
These tools bring TLMad+ closer to the behavior of major streaming platforms, but with the peculiarity that The service is public and free., focused on the content generated and broadcast by Telemadrid and its associated channels.
Accessibility, quality of experience and a commitment to the future
In addition to the catalog and availability on multiple screens, the platform focuses on the quality of user experienceRadio Televisión Madrid and Crossmedia have worked to make navigation as clear as possible, with blocks clearly differentiated by genres and direct access to live channels and featured content.
Telemadrid has confirmed that TLMad+ will incorporate accessibility options in part of its catalog, such as subtitles, audio description, and Spanish Sign Language (LSE) interpretation. Although not all content will have these features from the outset, the network is committed to adding as many accessible titles as possible.
This accessibility approach is part of a broader strategy of RTVM's opening to new audiences, ensuring that the offering of Madrid's public radio and television can also be enjoyed by people with different sensory needs, without being left out of the digital experience.
With TLMad+, RTVM seeks to strengthen its position in a rapidly transforming audiovisual landscape. The platform not only showcases previously broadcast content but also opens the door to... new interactive formats and more segmented advertising models, in line with what the public is already used to seeing in other OTT services.
All of this adds to a symbolic coincidence: the chosen launch date, May 2nd, also marks the anniversary of the official start of Telemadrid's broadcasts in 1989, a nod to the history of the network as it leaps into a new digital era.
With this move, Madrid's public broadcaster consolidates an offering in which linear television remains key, but in which TLMad+ becomes the necessary complement to reach new audiences, showcase its recent archive and offer a more flexible way to follow Telemadrid, LaOtra and Onda Madrid from anywhere, at any time and without paying a euro.