Google has begun rolling out Gemini on televisions with Google TV , another step in the gradual replacement of Google Assistant with its new conversational AI. The move is already visible on specific models, and while the pace varies by brand and region, its arrival in Spain and the rest of Europe is fast approaching.
It won't reach all devices at once: the rollout is staggered and controlled from the company's servers . To get ahead, it's best to have your TV properly linked to your Google account and up-to-date with the latest updates. In the initial phase, activation is focused on accounts in the United States and Canada , with a gradual expansion to other markets.
What's happening with Gemini on Google TV?
The first TVs with Gemini built-in are the TCL QM9K , which already display the assistant's new interface upon startup. Google has also confirmed that other TCL models—such as the QM7K, QM8K, and X11K —will be added via an update, and that the 2025 Hisense U8, U7, and UX series will be compatible. Meanwhile, sightings have appeared on Sony Bravia TVs after updating Google TV Home, indicating that the second wave of the update is underway, although not yet widespread.
This phased plan is no accident: integrating conversational AI into TVs requires coordinating system updates, key apps, and server validations . With a base exceeding 220 million active devices across Android TV OS and Google TV, manufacturers like Sony, Hisense, and TCL are setting their own timelines to avoid issues and ensure regional compatibility.
How to activate (or get ready) your TV
The essential requirement is to have your TV linked to your Google account via the Google Home app . The process is the same for brands like Sony, TCL, Xiaomi, Hisense, and Philips, as long as they use Google TV.
- Download Google Home on your mobile (App Store or Google Play).
- Sign in with the same google account that you use on your TV.
- Check that mobile and TV are on the same Wi‑Fi network.
- Create a Home if you don't have it yet.
- Press on Add device, tap the “+” button and choose Google TV.
- Follow the instructions to complete the linkage.
Once linked, your device will be identified as ready to receive Gemini when Google activates it for your model and region. There's nothing more to it: keeping everything updated is the best guarantee that you'll receive it sooner.
How to know if you already have it
The clearest clue is the interface: when you press the microphone button on the remote or use the hands-free function (if your TV supports it), you'll see a chat-style panel with the Gemini logo . If the classic assistant still appears, you haven't received it yet.
While you wait, it's a good idea to check for updates. The arrival of Gemini often depends on a combination of system updates, app updates (Google/Services), server-side changes , and integrations like Chrome integration , so it's normal for some new features to appear hours or days after the initial update.
- Update the system: Settings > System > About > Upgrade system.
- Update apps on your TV: Open Google Play and check Google TV Home, the Google app and Google Play Services.
- Account and Permissions: Verify that you are connected with your account, that voice activity is enabled and that the language is set correctly.
- Check the controller: if it uses Bluetooth, change batteries and re-pair it to avoid microphone problems.
What you can do with Gemini on TV
Gemini understands natural language and allows for more free requests: ask for "comedies under two hours from the 90s", resume a series right where you left off, or search for a specific scene without struggling with endless menus.
It also improves content recommendations , with suggestions based on your habits, schedules, or tastes, and adds finer home control: from the TV you can control compatible lights, cameras, or speakers without taking out your mobile phone, all with more contextual voice commands.
Another striking new feature is the selection of voices: there are ten options with names like Bloom, Oxalis, Fern, Magnolia, Violet, Pothos, Calathea, Yarrow, Croton, and Amaryllis. You can choose your preferred voice to ensure a consistent experience with Nest speakers.
Please note that child or supervised profiles will have limitations for security and privacy reasons. And, while much of the processing is done in the cloud, advanced generative features are not the focus of the TV and may not be available.
Availability in Spain and Europe
Google began the rollout in the US and Canada , but is expanding it to more countries. In Europe, the rollout is gradual and depends on each manufacturer, so in Spain you'll see progress for specific models and accounts as the weeks go by.
Currently, the TCL QM9K already includes Gemini , and other TCL ranges will receive the update. The 2025 Hisense U8/U7/UX series are on the roadmap, and devices with Google TV, such as Chromecast and some partner streamers, will be added in subsequent waves, always after passing certifications and testing in each region.
If your TV has Google TV, your account is linked, and you keep the system and apps up to date, you're all set for Gemini to arrive as soon as Google clicks the button . From then on, be patient: the rollout is gradual, and improvements will appear as your model and region become available.
