The arrival of summer brings with it Relevant news for those looking to improve their daily lives at homePhilips Hogar is once again positioning itself as a leader in the small and large household appliance sector, opening a temporary space in Madrid where innovation and healthy eating are the focus. The collaboration with Princesa Amandine® in Carrefour Hortaleza kicks off a week packed with activities and products aimed at those who want to equip and enjoy their home in a more practical and healthy way.
This initiative not only puts the spotlight on the latest technological solutions for the home, but also promotes healthy lifestyle habits and brings cooking, ventilation, and personal care devices within everyone's reach through week-long exhibitions, tastings, and raffles.
Philips Hogar and Princess Amandine® pop-up store: a complete experience at Carrefour Hortaleza
From July 10 to 16, the Samplia X space at Carrefour Hortaleza becomes a meeting point for those who want to Try Philips Home products and taste Princess Amandine® potatoes in different formats. This pop-up store is decorated with the signature colors of both brands, both at the checkout lines and at the main entrances, highlighting the collaborative atmosphere between technology and healthy eating.
The objective of the campaign is twofold: on the one hand, bring healthier cooking options closer to the consumer like the Philips Air Fryer, and on the other hand, to promote a star product of the Mediterranean diet: the potato, whose consumption has decreased significantly in recent years. The event includes free tastings in various formats: from the classic potato mesh for elaborate recipes, to quick options such as the microwave pack and the ready-to-eat Fifth Range variety, demonstrating the versatility of these products when combined with Philips appliances.
In addition to the opportunity to purchase products or take home a 1000 series airfryer, attendees will be able to participate each day in promotions and instant sweepstakes both Philips Hogar and Princess Amandine®, including the chance to win €250 gift cards after showing a purchase receipt and scratching off the prize. Thus, the space becomes not only a point of sale, but also a sensorial and participatory experience.
Innovation and offers on Philips Home appliances
The temporary showcase coincides with campaigns such as the Amazon Prime Day, in which the Philips Home product range usually stands out for its attractive prices and superior performanceAmong the most sought-after devices are super-automatic coffee machines, ceiling fans, and electric toothbrushes, all designed to make household routines more comfortable and efficient.
Eg Philips airfryer It's presented as a healthier alternative to traditional frying and very useful for both quick and complex recipes. Visitors to the pop-up have the opportunity to experience its ease of use and tasty results firsthand.
El Philips Bliss ceiling fan It also generates interest, especially during periods of high temperatures. Its ability to cool in the summer and redistribute warm air in the winter is valued, along with its extremely quiet operation and programmable modes via the remote control.
In the area of ​​personal care, Philips Home presents models such as the Sonicare 5300 electric toothbrush, which stands out for its patented sonic technology, pressure sensor, smart timer, and customizable brushing options. During these promotional days, this device has become one of the most sought-after due to its value for money and oral health benefits.
The Philips coffee makers They complete their catalog with super-automatic models designed to prepare professional-quality coffee at home, incorporating a grinder and touchscreen. This type of appliance gains particular relevance during sales periods and is emerging as a popular option for those who want convenience without sacrificing a good espresso.
Gifts, raffles, and the second edition of a successful collaboration
The pop-up store format is nothing new for Philips Hogar and Princesa Amandine®, as the two previously collaborated on the Mercado de la Paz in Madrid, and are now repeating the formula following the positive reception obtained last year. The approach of combining culinary innovation, tasting and home technology It seems to be working, attracting both regular customers and new, curious people interested in improving their homes and their diet.
Every person who purchases at the pop-up store has the opportunity to enter daily raffles and win direct prizes, increasing visitor traffic and engagement. According to the campaign's managers, any consumer who presents their ticket can win a gift card or other prizes related to the products on display.
This action also serves to remind the public that the household appliance market is experiencing a period of constant renewal, in which Philips Home is committed to energy efficiency, connectivity and ease of use. as hallmarks of its current offering.
