Going to the movies is still a special experience, but it's becoming increasingly easy to recreate that feeling without leaving your living room. Along those lines, Samsung has launched a new range of sound products in Spain With this, it seeks to reinforce its commitment to home entertainment, from home cinema to video games, music, and sporting events.
The South Korean firm held an event with media and content creators in The Music Station, the creative space of Warner Music Spain Located in the PrÃncipe PÃo Theatre in Madrid. There, he presented his new works for the first time in our country. Q Series soundbars, Sound Tower portable towers and Music Studio WiFi speakers, accompanied by immersive demonstrations developed in conjunction with Dolby and a performance by the artist Hey Kid.
New Q Series soundbar family: immersive and intelligent sound
The core of the launch is formed by the new family of Q Series soundbarsDesigned to integrate seamlessly with Samsung TVs, offering a more immersive, connected, and adaptable experience. The entire range shares the same core concept: combine surround sound, AI-powered intelligent processing, and easy installation in the classroom.
All bars in this series incorporate Dolby Atmos Wirelessdesigned to generate a three-dimensional audio with a greater sense of height and depth without the need for additional cables between the soundbar and the television. Furthermore, they integrate Q Symphonya technology that synchronizes the TV speakers with the soundbar to create a wider and more coordinated soundstage.
The new Q Series also relies on features of AI-powered audio optimizationThese automatically adjust playback based on the type of content (movies, series, sports, music or video games) and the actual conditions of the room, trying to improve the clarity of dialogues and balance bass and effects without the user having to deal with complicated advanced menus.
In Spain, the range is headed by the soundbar. HW-Q990H, followed by models such as HW-QS90H, HW-Q600H, HW-Q930H and HW-Q800H, which cover different needs and budgets within the home cinema segment.
HW-Q990H: the top-of-the-range soundbar for home cinema
The star of the event has been Samsung HW-Q990H, the brand's most ambitious offering for this year. It's a soundbar with 23 speakers distributed in an 11.1.4 channel systemwhich includes a dedicated subwoofer and four overhead channels designed to take advantage of Dolby Atmos without filling the living room with loose speakers.
This configuration allows sound to be projected in different directions from the same assembly, creating a immersive scene with a greater sense of depth and spatial accuracyIn the demonstrations with Formula 1 scenes, the separation of effects, dialogue and environment was one of the points that was most emphasized to the attendees.
To adapt playback to each room, the HW-Q990H integrates SpaceFit Sound Pro, an automatic calibration system that analyzes the room with internal microphones and adjusts the speaker response to the actual geometry of the spaceThe goal is to maintain a reasonable balance in both large living rooms and smaller bedrooms, without requiring the user to resort to complex manual adjustments.
The bar also rests on optimization modes by content typeDepending on whether you're watching a movie, a sporting event, a concert, or playing a game, the electronics adapt the sound profile to highlight voices, reinforce the impact of effects, or smooth out sudden volume changes. All of this is complemented by compatibility with Wireless Dolby Atmos, Q-Symphony, adaptive sound features, and technologies such as Active Voice Amplifier (AVA) Pro in the brand ecosystem.
In the Spanish market, the The HW-Q990H has positioned itself as the top-of-the-range model, with a reference price of 1.399 EurosSamsung has accompanied the launch with occasional discount promotions in its online store, although shipping and availability may vary depending on the date.
HW-QS90H, HW-Q600H, HW-Q930H and HW-Q800H: options for different rooms
Below the Q990H, Samsung offers a series of models that aim to balance performance, form factor, and price. HW-QS90H is positioned as a more integrated premium alternativeDesigned for those who want a powerful, immersive experience, but in a more discreet format that's easy to place on the TV stand.
The HW-QS90H offers a system of 7.1.2 channels which integrates both the front speakers and the subwoofer into the soundbar itself, helping to keep the space more uncluttered. It includes a internal gyroscope which allows it to be installed close to the wall in a flatter position without losing the correct sound orientation, something designed for those looking for a cleaner solution aesthetically.
One step below is the HW-Q600HThis model is aimed at users who want to make the leap to surround sound without spending a fortune. 9 speakers in a 3.1.2 configuration, with three front channels, independent subwoofer and two top channels compatible with Dolby Atmos to enhance the feeling of height.
The HW-Q600H also includes adaptive sound, a function that It analyzes the content in real time and adjusts the audio. to enhance dialogue during important conversations or smooth out volume changes in scenes with many explosions or intense music. Within the Q Series, it's positioned as a more accessible option, with a starting price in Spain of 499 Euros in some official communications, and around 549 Euros in other recent references from the online store.
The range is completed with the bars HW-Q930H and HW-Q800HThe first one offers a configuration of 9.1.4 channels with 17 speakerswhile the second option is a scheme of 5.1.2 channels with 11 speakersBoth maintain SpaceFit Sound Pro and the common technologies of the Q Seriesseeking to adapt to living rooms of different sizes without sacrificing integration with compatible Samsung televisions.
Music Studio 7 and 5: WiFi speakers with a design for the living room
Beyond soundbars, Samsung has taken advantage of the event to announce the arrival in Spain of its Music Studio 7 and Music Studio 5 WiFi speakersThis is a line developed in collaboration with the French designer Erwan Bouroullec, in which design is almost as important as the acoustic aspect.
These speakers opt for an aesthetic based on the concept Dot Designwhere the point acts as the visual origin of the sound and is integrated into a body designed for to fit into contemporary spaces without needing to hide behind furniture or sofas. The idea is that they become part of the decor, while also distributing the audio throughout the room.
According to the company, Music Studio 7 and 5 offer a wide and balanced soundDesigned to ensure music fills the living room or other rooms evenly thanks to its Wi-Fi connectivity and integration with the brand's audiovisual ecosystem, these speakers go beyond mere design, aiming to serve as the primary speaker for listening to playlists, streaming radio, or online content.
Regarding prices in Spain, the Music Studio 7 They have been presented with rates starting around 499 Euros in some communications already 599 Euros in other product references, while the Music Studio 5 They are located around the 299-329 eurosDepending on the source, they are available in finishes such as black and white, and integrate with the rest of Samsung's audio and video catalog.
Sound Tower MX-ST50F and MX-ST40F: designed for parties and outdoor use
The new sound range presented in Madrid isn't limited to the living room. Samsung has also showcased its Sound Tower MX-ST50F and MX-ST40F portable towers, geared towards celebrations, terraces and outdoor spaces where volume and resistance are sought.
The MX-ST50F incorporates a battery life of up to 18 hours of playback and a power of 240 W, along with integrated wheels to facilitate its transport despite the weight of the assembly. This tower is designed to become the main piece of equipment for parties, meetings, or group sports broadcasts.
For its part, the MX-ST40F offers up to 12 hours of battery life and 160Wwith a similar approach but in a slightly more compact format. It includes a Jam Session Mode which allows you to connect microphones and a guitar simultaneously, aimed at users who want to set up small karaoke sessions or impromptu jam sessions with friends.
Both models have Party Lights+a customizable lighting system with five different modes, including one that allows you to display flags of different countriesThis is something the brand has linked to events like the World Cup. Furthermore, they can be linked to... 10 towers between each other to cover larger spaces and have IPX4 certified against splashesso that they can be used outdoors with some peace of mind.
In Spain, Sound Tower MX-ST50F and MX-ST40F They have been announced with starting prices of 499 and 349 euros respectively, positioning them as mid-to-high-end options within the portable party speaker segment.
A sound catalog that focuses on the connected home
Behind this wave of launches in Spain there is a clear strategy: turning the living room into the center of audiovisual consumption of the home and also cover those moments that escape the screen, such as gatherings or outdoor parties. Ignacio MartÃnez, Product Manager of Sound at Samsung Electronics Iberia, summarized this idea by pointing out that the objective is for the user It sits within the scene and the technology adapts to the space, the content, and the moment.
The combination of soundbars with wireless Dolby Atmos, designer WiFi speakers like the Music Studio, and portable towers designed for outdoor use allows the brand to build a fairly broad audio ecosystemwhere the television remains the centerpiece, but not the sole focus. Integration with AI features, ease of installation, and connectivity are the pillars on which Samsung is trying to differentiate itself in an increasingly competitive market.
With the new sound range already presented in Madrid and the products gradually arriving in Spanish retail outlets, the company seeks to strengthen its position in both home cinema soundbars and designer speakers and party equipment. For the user, the offering translates into More options for adjusting home sound to their consumption habits, from those who want a powerful system to accompany their television to those who prefer an elegant WiFi speaker or a self-sufficient tower to take out to the terrace.
