With the opening of doors in Messe Berlin, the IFA trade fair once again places the German capital in the spotlight of consumer electronics and household appliances. Among the 5 and the September 9, the venue hosts more than 1.800 exhibitors and 187 speakers, with an expected attendance of More than 215.000 visitors from 139 countries.
This year the biggest names in the sector will be parading —Samsung, LG, Sony, Bosch, Miele, Hisense, Haier or Electrolux, among others— together with a large group of Spanish manufacturers such as Cecotec, B&B Trends, Taurus or Sogo. The common thread is again the Artificial Intelligence applied to everyday products, with a focus on efficiency, connectivity and immersive experiences.
Figures, calendar and area map
The fairgrounds display 26 pavilions about 160.000 m², distributed in areas such as Home & Entertainment, Audio, Fitness & Digital Health, Communication & Connectivity, Home Appliances, Computing & Gaming, Smart Home, Mobility, Photo/Video & Content Creation, IFA Global Markets e IFA Next.
The agenda includes pre-media days 3 4 days and, with presentations and conferences previewing new releases from companies such as Acer and Samsung. Starting Sunday the 7th and running through Tuesday the 9th, IFA Global Markets brings together OEM/ODM, suppliers and distributors on Europe's leading B2B platform.
In parallel, IFA Next brings together startups, researchers, and experts in the Dream Stage to explore use cases and validate emerging technologies. This consolidates IFA's role as innovation platform and meeting space for business.
The organizers have confirmed the continuity of the event in the pavilions of Messe Berlin until 2034, a movement that brings stability to exhibitors and visitors and maintains the historical link with the city.
The presence of major brands is combined with local and regional presence, which reinforces the diversity of the showcase and facilitates trade agreements at all levels of the value chain.
Trends and expected releases
In computing, laptops with Copilot+ and AI accelerators, creative proposals and gaming equipment. Acer and Asus are preparing new products, while Lenovo It is outlining prototypes such as a ThinkBook with a screen that rotates to a vertical format, and maintains its commitment to portable gaming consoles.
The TVs are turning heads: Hisense updates its RGB-MiniLED line, and Samsung is targeting large-format diagonals with AI features. In projection, compact and intelligent models are gaining ground—with examples exploring interchangeable lenses or integrated battery for portability—, and the home ecosystem adds pieces like the Hue Bridge Pro to manage more luminaires and accessories.
In audio, manufacturers explore the acoustic customization with AI, noise-cancelling improvements, and modular sound bars. The accessories category is also growing with smart glasses and XR headsets, which integrate into productivity and entertainment applications.
Cooking and laundry evolve towards the Energy Efficiency and automation: Bosch and Siemens are pushing for durable design, Miele and AEG are focusing on more autonomous processes, and Haier is integrating its platform hunt to orchestrate the connected home. Home energy management is gaining ground with portable storage systems, and robotic cleaning is adding proposals from Roborock, Dreame, or Dyson.
Beyond the home, light mobility also finds its place with electric scooters and urban solutions, while gaming handhelds consolidate a format that blends leisure and portable computing.
Awards and protagonists: Samsung, HAVIT and Morphy Richards
IFA premieres the IFA Innovation Awards, a global program that recognizes design, innovation and market impact. Samsung leads the list of winners with nine Best of Innovation and 17 honorable mentions in multiple categories, underlining its commitment to convergence between hardware and AI.
Among the most notable awards is the Bespoke AI Laundry Combo, an all-in-one washer-dryer that optimizes consumption and running times with a heat pump and 7-inch touchscreen. Also “Movingstyle”, a portable QHD display with integrated handle and 2-in-1 stand; and the projector Premiere5 triple laser and ultra-short range, which adds tactile interaction for educational, recreational and fitness use.
The portable projector Freestyle+ integrates generative AI and image auto-adjustment functions through the AI Q processor; the Galaxy Tab S11 Ultra received awards for content creation and gaming thanks to the screen/power combination; and Galaxy z fold7 was recognized for communications and connectivity with an experience optimized for large screens.
Other products highlighted include the washing machine Bespoke AI Very high efficiency, the Bespoke AI Jet Ultra vacuum cleaner with automatic suction adjustment, the Micro RGB display 115″ with local color dimming, signaling spatial visualization, the monitor Odyssey 3D without glasses, in addition to Galaxy S25FE, Galaxy z flip7 and the Buds3 FE earphones with improved ANC.
In sound, the global brand HAVIT unveils its FUXI‑H8 open architecture gaming headset—featuring spatial audio and head tracking for 3D source localization—and SPACE NC02T with AI-based adaptive noise cancellation, spatial audio, and Hi-Res certification. Both emphasize long-lasting comfort, cross-platform connectivity, and a more natural sound signature.
The British Morphy Richards go with him S1Ultra, an evolution of its ductless air conditioner with 5-in-1 functions (cooling, heating, humidification, and airflow) and an aerodynamically influenced design, along with new small appliances such as the Fusion kettle and toaster set, a 3-in-1 ice maker, and an automatic espresso machine. The company is committed to partnerships, sustainable manufacturing, and catalog expansion to bring smart solutions to more homes.
With the focus on the Cross-cutting AI, the diversity of categories and a reinforced B2B push, this edition of IFA in Berlin draws the course of the market for the coming months: large-format televisions with advanced processing, PCs with local acceleration, more contextual audio, connected appliances and a growing range of portable products that blur the lines between leisure and productivity.
