IKEA has signed an interesting collaboration agreement with Asus ROG. Both companies are going to create a new line of products focused on the gaming world. There are not many details, but it is known that it will consist of about thirty products and accessories with a common denominator: an affordable price. So get ready, because your next gamer room could be completely from Ikea.
IKEA, to the conquest of the gamer
If you are in love with Setups and work spaces, you will know that IKEA has become the ideal place when it comes to buying new furniture and the odd accessory. And it is that, products as popular as the Alex chest of drawers or the kitchen countertops are used a lot to create that ideal game room or workplace.
For this reason, this collaboration that he is now announcing with Asus ROG does not really take us by surprise. On the contrary, it is likely that you even wonder why it took them so long to do something like this. Because their products already sell a lot for these purposes and because other companies like Hermann Miller and Logitech they have already done something similar by adapting some of the most popular products of the former (the Embody chair) with the needs conveyed by the latter.
In any case, the important thing now is that IKEA is finally launching into this market, which is estimated to comprise a quarter of the world's population. Or what is the same, there are a total of 2.500 million potential customers. So, if one takes into account how the company has been diversifying income through other lines such as the one focused on home automation and the connected home, it is normal that they show such interest in creating these new accessories and products for video game lovers.
What will these products be? Well, they have not confirmed it, but in the case of about thirty products it is easy to imagine that there will be a bit of everyone. Sure there are chairs, maybe a gamer version of the popular Markus; also tables that could perfectly be those of the Bekant family, as well as many other products.
What's more, in the shared photos you can see some sketches of headphone holders. But we would dare to say that there could be accessories for the management and organization of cables, articulating arms to place the monitors with VESA support and much more. It would not even be strange if they took advantage of the experience of the Tradfri series to create lighting products for streamers. The possibilities are so many that there is already a desire to know more details.
First the connected home, now the gamers
In short, the news is not really that IKEA is going to design products and accessories focused on the gaming sector. The news is that they have taken a long time to take a step that seemed quite obvious based on the numerous sales made during all these years ago.
Because its products are widely used to create spaces focused on the world of video games, some of them are even "hacked" to adapt them to their particular needs. So, when you take into account how much money this market makes each year, it was clear that something like this would eventually happen.
So, now it's time to have a little patience. Because until February 2021 we will not see the first products, which will be released first in China. And later, at the end of the same year, they will reach the rest of the countries and markets where the manufacturer operates.
So if you were planning to renovate your space or create a completely new one, it's still worth waiting a bit. Because if they maintain that approach that has characterized them for years of conducting products with a good design and an attractive price it is likely that they will end up becoming a paradise for lovers of dream setups.