Amazon is making a move into the smart glasses space with a project aimed directly at competing with Meta. Various leaks suggest the company is developing two different devices with augmented reality, one for the general public and another oriented to its logistics network.
There is no official announcement, but reports published by The Information and Reuters They've outlined a fairly clear plan: a consumer model with a screen on one lens and another for delivery drivers with superimposed displays. The idea doesn't come as a surprise, following the precedent of the Echo Frames, although now the goal is to raise the bar with AR features.
Two models, two approaches
The consumer model, known internally as 'Jayhawk', features a discreet and integrated design. microphones, speakers, camera and a color screen in one eyeThe format is reminiscent of lightweight AR approaches, with an overlay interface that doesn't block the view of the surroundings; a possible integration with Alexa, although it is not confirmed.
In parallel, the 'Amelia' model is intended for delivery drivers and logistics staff, prioritizing utility over style. The proposal is based on display delivery and navigation instructions on the lens itself, optimizing daily routes and tasks with more robust and functional hardware.
Calendar and production
The time windows that the leaks handle place 'Amelia' in the 2026 second quarter, while 'Jayhawk' would arrive between late 2026 and early 2027Although the dates could change, several sources point to an already advanced development.
For the start, there is talk of a initial production of 100.000 units linked to the professional model, a large-scale pilot run that would allow for software, supply chain, and support polishing before consumer deployment.
Display technology and what's missing
Both glasses would share the same AR display base from Meta-Bounds (Chinese supplier)Unifying critical components reduces costs, facilitates maintenance, and accelerates scaling if demand permits.
Relevant unknowns remain: autonomy, storage, processors and price have not been revealed. As a reference for its direct rival, Meta is preparing its 'Hypernova' (a price estimated at around $800) and is already selling it. Ray-Ban Smart Glasses from $ 299, while Amazon has not given any clues about positioning.
Competition with Meta, the target in the spotlight
Amazon's move fits into a market that Meta has boosted with Ray-Bans and the 'Hypernova' projectWith 'Jayhawk', the company is looking for a clear alternative in capture, audio and overlay information functions, the type of uses that, without taking out the phone, can resolve notifications, photos, video or contextual guidance.
The main difference compared to previous attempts by Amazon itself is the jump to the augmented reality with integrated screenThe Echo Frames offered voice interaction, but without a camera or display; these new glasses aim to compete head-to-head with Meta's offering and leverage internal experience with 'Amelia' as a real-world test bed.
If the dates given by the sources are met, the roadmap leaves a first professional deployment in 2026 and a consumer launch between 2026 and 2027. With that calendar, Amazon is positioning itself to enter the segment with two complementary products.: one that optimizes its logistics and another that will fight for the user's daily life against Meta.
