Smartwatches have become an indispensable accessory for those seeking enhanced health, fitness, and connectivity in their daily lives. With each new season, leading brands update their catalogs, raising the age-old question: is it really worth buying the newest model, or is one from last year sufficient? Today, we analyze the latest offerings and whether their new features make them essential.
Although each generation typically brings technical improvements and new features , the truth is that in this cycle most manufacturers are focusing more on software and artificial intelligence capabilities than on noticeable hardware advancements. This allows users to find very capable models at more affordable prices if they choose watches released a year or two ago that still offer excellent functionality.
Apple Watch Series 10 and alternatives
Apple maintains its leadership with the Watch Series 10 , which features a slightly larger and brighter display thanks to LPTO 3 OLED technology. The device is thinner and lighter , includes a new AI-powered voice isolation system for clearer calls, and adds improvements to sleep tracking. However, the most significant difference compared to the Series 9 or even the Series 8 lies in small details, as the battery, sensors, and design remain largely unchanged. The current price is around €449 , while opting for a Series 8 can represent significant savings and very similar performance.
For those who want to spend even less, the Apple Watch SE2 is still a valid option, although with fewer sensors and sports features.
Samsung Galaxy Watch 8 and Watch Ultra
In the Android arena, Samsung stands out with the Galaxy Watch 8 and the Galaxy Watch Ultra . The new standard model features refinements such as a thinner watch, slightly larger batteries , and, most importantly, superior screen brightness . The Ultra, meanwhile, is ideal for adventurous users thanks to its military-grade durability and advanced health and fitness sensors. The most notable changes compared to previous generations are typically in storage options, new colors, and the integration of One UI Watch 8 and access to AI features like Gemini, all focused on optimizing the user experience. However, many of these improvements will likely arrive via software updates to previous models.
The Galaxy Watch 8 is on sale for around €429, while savvy shoppers can find the Watch 7 for half price in occasional deals. The same applies to the Watch Ultra , whose price can vary considerably depending on the time and the store, but last year's model remains a solid purchase if you prioritize value for money.
Huawei Watch GT 5 and affordable options
Huawei continues to gain ground thanks to its GT series. The Watch GT 5 incorporates an AI-powered health analysis system (Trusense), improved water resistance, and enhanced battery life, with prices that rarely exceed €200. It's a very attractive option for those seeking comprehensive fitness tracking without sacrificing smart features, calls, or contactless payments. Previous models like the GT 3 Pro remain viable and are often available at discounted prices.
In the mid-range and entry-level segments, options like the Haylou Watch 4S are emerging , surprising with its independent GPS, longer battery life, and modern design, all at a highly competitive price (around €80). Watches like the Xiaomi Watch S4 opt for a classic aesthetic but with comprehensive health monitoring, hundreds of sports modes, and up to 15 days of battery life: it can now be found for just over €100 in special offers.
Sporty models and budget options
Not everyone is looking for the most expensive smartwatch: the selection is growing for watches focused on intensive sports tracking or everyday use without unnecessary frills. A prime example is the Garmin Forerunner 255 , designed specifically for athletes, with a smart coach, always-on display, and up to 14 days of battery life. It can often be found at retailers like Amazon or El Corte Inglés with significant discounts, sometimes dropping below €225.
Among the more affordable options, the OUKITEL BT10 offers military-grade durability, 24/7 monitoring, and an AMOLED display for under €40, sacrificing features like GPS but prioritizing battery life and durability. Another example is the Qecnato Smartwatch , very comprehensive for its price, with over 100 sports modes, health monitoring, Bluetooth calling, and a battery that lasts a week—all for under €40 in online promotions.
And what about future proposals?
The sector could soon see new developments from Meta, a company developing its own smartwatch with integrated camera and extended reality technology, although official details and the launch date remain a mystery. Everything indicates they intend to focus more on interaction with smart glasses and new forms of communication than on traditional sports or health monitoring.
Today 's smartwatches offer an unprecedented variety, both in price and features. Choosing one model over another depends on what you're looking for: if you prioritize the latest software and have the budget, the newest releases are appealing; if you prefer savings and reliability, last year's models are often just as polished as the new ones, with much more affordable prices. For those who simply want to stay connected and monitor their health, there are now robust, functional, and budget-friendly options that more than meet the needs of the average user.
