The Huawei Pure 80 is about to hit the market, generating palpable interest among both brand fans and those seeking references in the premium smartphone segment. In a context of intense competition, especially with Apple in the Chinese market, Huawei prepares the launch of its new series with strategic movements that They seek to consolidate their return after a period of international sanctions and restrictions..
The expectations surrounding this new range are no coincidence. The manufacturer has set out to maintain its position through a clear commitment to innovation, improving key aspects such as cameras, design and performance, while promoting its own operating system, HarmonyOS, in its most advanced version to date.
Official launch and available models
Huawei has confirmed that the 11 June This will be the date chosen to officially present the Pura 80 family in a livestreamed event. The launch will begin first in China, where the brand has managed to maintain a strong market share despite restrictions in recent years. The series will consist of four models: Pura 80, Pura 80 Pro, Pura 80 Pro+ and Pura 80 UltraThe base version is expected to arrive a little later, while the Pro and Pro+ models will be available on June 14, and the Ultra on June 26.
Design and color variants
One of the most notable elements that the new generation brings is the rear camera redesign, which maintains the iconic triangular island seen in previous editions, now with a more elaborate textured pattern. The model Pura 80 Pro+ has been spotted in a previously unseen and eye-catching bright red finish, suggesting that Huawei will opt for bolder color options in this generation. Furthermore, the curved sides and metal frame reinforce its premium image.
The layout of the cameras has also received significant adjustments. It is expected that the The Pro+ camera integrates a trio of sensors, among which a periscopic one stands out, while the LED flash It's positioned more closely within the module. The Ultra model, meanwhile, promises to turn heads with inherited technologies that are improved over the previous generation.
Cameras and photographic technology
In the Pura 80 series, Photography will continue to be the great selling point. All versions will integrate the XMAGE image technology, developed by the company itself, and the Ultra model is expected to incorporate a large-inch main sensor with variable apertureThe secondary sensors target resolutions close to 50 megapixels and specific lenses such as ultra-wide and telephoto, which will allow for a versatile photography experience.
Another interesting fact is the possible inclusion of a 5 inch SmartSens SC0A1CS sensor in the Ultra model, accompanied by RYYB technology and an increased color temperature sensor compared to previous generations. All of this translates into photographs with increased sensitivity to light y better color rendering, which is especially valued in night images and video recording.
Processor, operating system and user experience
Huawei maintains a high degree of secrecy about the exact processor integrated into the Pura 80 series, although various leaks point to the use of latest generation Kirin chips, possibly an evolution of the Kirin 9020 seen in the Mate 70.
Comparisons with competitors, such as Apple's A18, reflect certain differences in processing speed, but Huawei would compensate for this gap with higher memory bandwidths and HarmonyOS 5 optimization, the self-developed operating system that lands for the first time on the entire flagship range.
HarmonyOS 5 promises a smoother integration within the brand's ecosystem, improvements in safety, efficiency and connectivity, and a system designed to maximize the performance of the hardware. The system offers, among other things, artificial intelligence capable of identifying objects and provide real-time information, NFC mobile payment capabilities, and overall resource management improvements.
Reservations, prices and market positioning
The interest generated by the new Pura 80 family is reflected in the pre-launch figures. According to official data and platforms such as VMall, Advance reservations already exceed 200.000 units in China alone..
In less than five hours after the official announcement, The Pro and Pro+ models have accumulated more than 65.000 reservations., highlighting their popularity in the domestic market. Pricing for the Pro range starts at around 6.499 yuan, the Pro+ at 7.999 yuan, and the Ultra at 9.999 yuan (about $905, $1.110, and $1.385, respectively).
The competitive context with Apple is very present. While the American firm loses weight in sales within China, Huawei experiences a significant resurgence, supported by a strategy of constant innovation and an investment in R&D that exceeds 10% of its annual profits, compared to 8% for Apple.
And it is that, without a doubt, The launch of the Pura 80 series has polarized opinions on social media and specialized media.. On the one hand, The design and photographic quality have garnered praise, while the pricing policy has sparked debate among some buyers. Huawei is reaffirming its position as a major player in the high-end Chinese market, where consumers demand innovation and outstanding performance.
