Poor iPhone XR sales put Japan's largest display maker in jeopardy

iphone XR

El iPhone XR keeps giving problems, and now beyond Cupertino. As reported in Wall Street Journal, the supplier that was in charge of supplying the LCD panels for the cheap Apple phone seems to be in serious trouble after seeing how the demand for the iPhone XR does not meet forecasts.

A screen classic

iPhone XR

The dealer is none other than Japan Display, a well-known manufacturer in the industry specializing in liquid crystal displays that, after seeing how the product that would empty its warehouses does not make it to the top, has been forced to seek financing to be able to get out. The interesting thing about the situation is that the Japanese government has not come to the rescue as on previous occasions, since there is talk that two companies from Taiwan and China are the ones that are fighting to get the best part. Let's remember that Japan Display was born as a strategic idea of ​​the Japanese government itself using resources from Hitachi, Sony and Toshiba.

There is talk that the participation between the two companies, TPK Holdings Co. and Silk Road Fund, will reach 30%, a volume that could translate into some 550 million dollars according to some people close to the company.

The Apple Reliance

Qualcomm lock iPhone

This hard fall is due to the great dependence that Japan Display has with Apple, since until now in Cupertino they launched terminals with LCD screens until the arrival of the iPhone X, a model with a screen OLED that a new stage has begun and that in Wall Street Journal They assure that they will be standardized in 2020 when all terminals have OLED. This withdrawal of the LCD would be mainly due to the advantages offered by organic LED diode screens, since more flexible designs can be achieved with them.

Another factor that has also affected the fall of LCD is that the current consumer demands OLED panels, more striking and commercially more attractive than the classic LCD, so the Japan Display product had the expiration date written for quite some time. time. The company has not had enough interest in looking for other potential customers either, so everything depended on how long Apple was willing to continue betting on the LCD, and everything indicates that it will be 2020 when it decides to turn the page and bet on a new technology.


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