iPhone 17: Price, design, and Air model on the way

  • Price increases across almost the entire range: the base model would remain at $799, while the rest would increase by between $50 and $100.
  • New iPhone 17 Air: replaces the Plus, thinner and with a single rear camera.
  • Pro/Pro Max redesign: rectangular camera module across the width and more base storage.
  • Specs up: 120Hz on all, 19nm A19/A3 Pro, Wi‑Fi 7 and USB‑C.

iPhone 17

The leaks of the past few weeks have painted a fairly clear picture of Apple's next iPhone lineup. According to several analyst reports, including TrendForce, the iPhone 17 series will see price increases across almost all models , with the exception of the entry-level model, which will maintain its current price in the United States.

Meanwhile, significant changes are taking place in the product lineup: goodbye to the Plus model and welcome to the new iPhone 17 Air , a more streamlined variant positioned above the standard model. And in the Pro models, the focus is on design: a large camera module to finally differentiate it from previous generations, along with improvements to the screen, memory, and connectivity.

These are the rumored prices and configurations.

IPhone 17 range

The most consistent analyses indicate that the base iPhone 17 will remain at $799 in its initial configuration, while the Air, Pro, and Pro Max will see price increases compared to the previous generation. Furthermore, the Pro models will start with higher storage capacity to justify some of the price hike.

  • iPhone 17: 128 GB $799, 256 GB $899, 512 GB $1.099.
  • iPhone 17 Air: 256 GB $1.099, 512 GB $1.299, 1 TB $1.499.
  • iPhone 17 Pro: 256 GB $1.199, 512 GB $1.399, 1 TB $1.599.
  • iPhone 17 Pro Max: 256 GB $1.299, 512 GB $1.499, 1 TB $1.699.

For the Spanish market, the conversion is never straightforward. The exchange rate, VAT, and local pricing strategies often affect the final price: the most common estimates place the iPhone 17 at around €999, the Air at around €1.099, the Pro from €1.219, and the Pro Max near €1.469. These are reasonable approximations, but we'll have to wait for the official price list.

In any case, the trend is clear: higher price in exchange for more base (storage from 256 GB in the Pro) and improvements that, on paper, raise the range in screen, performance and connectivity.

Design: New camera module and debut of the Air

IPhone 17 design

The iPhone 17 Air , meanwhile, would inherit a longitudinal camera bar with a single rear lens , a nod to designs we've already seen from other manufacturers and which, in Apple's case, would serve to emphasize its ultra-thin profile.

In the standard model, the changes would be more subtle: two vertically aligned cameras and a rear camera that remains unchanged from the 16, reserving the visual upgrade for the Pro models. There have also been rumors of an adjustment to the logo's position due to the new camera bump.

Regarding materials and finishes, there is no firm consensus in the leaks, so it is advisable to be cautious until Apple confirms the chassis and final finishes.

Key specifications that analysts point out

iPhone 17 Specs

One of the most celebrated new features would be the arrival of 120Hz across the entire family . The iPhone 17 and 17 Pro are expected to use 6,2-inch panels, the Air will increase to 6,6 inches, and the Pro Max will be around 6,8 inches, all with LTPO OLED technology.

Inside, the predictions point to the A19 and A19 Pro chips manufactured using a 3nm process : A19 for the iPhone 17 and Air; A19 Pro for the Pro and Pro Max. Memory is also expected to see a significant upgrade: 8GB in the base model and 12GB in the Air and Pro , improving multitasking and demanding creative workflows.

Another lever is in storage: the Pro would start at 256 GB as standard , with the standard having 128 GB as the entry point and scaling up to 512 GB, while the Pro and Pro Max would reach 1 TB.

Connectivity updates: USB-C, Wi-Fi 7, and a new 5G modem from Apple appear in most reports. Furthermore, the possibility of expanding eSIM support to more markets, with less reliance on the physical SIM tray, is gaining traction.

In photography, the Pro Max would retain the triple-lens setup with an 8x periscope telephoto lens and notable improvements in low-light scenes. The Air, with its single 48MP camera, would prioritize lightness and thickness without sacrificing quality.

A greater boost in autonomy is also expected —especially in the Pro Max— and faster charging speeds, although the finer details will be left for the presentation.

Calendar on the near horizon: everything points to a keynote on September 9 , with reservations a few days later and first deliveries in the first wave the following week, following the brand's usual pattern.

Based on what's been revealed, the next generation looks like a sensible refresh: prices are going up across almost the entire range, yes, but it comes with a smoother screen, more memory, next-generation connectivity, and a redesign that finally sets the Pro models apart. We'll have to see at the launch whether the theory matches the reality and what the prices will be in Spain once VAT and the exchange rate come into play.

iPhone 17 Pro Max
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