It's no secret that high-end phones are getting more and more expensive. It's a recurring theme in tech discussions and a major problem for consumers' wallets. Now, this reality is confirmed in the latest report from the consulting firm Gartner , which highlights the obvious: fewer and fewer expensive phones are being sold in favor of Chinese brands and their more affordable models.
Less Apple and more Huawei
The mobile phone market is moving at a frenetic pace. What cost €600 a few years ago and was considered high-end now easily exceeds €1.200. We're talking about the flagship smartphones from companies like Apple and Samsung , whose top -of-the-line models (the iPhone XS Max and Galaxy S10+ ) cost at least €1.259 in both cases.
Huawei also boasts its most powerful device priced above €1.000 (the official cost of the Mate 20 Pro is €1.049), though it has managed to better distribute its catalog with devices across a wide range of prices , which has ultimately influenced its performance in the demanding mobile phone rankings. While Apple and Samsung remain in the top two positions globally in terms of market share, the Gartner report highlights the Chinese brand's rapid rise to third place.
The agency estimates that Huawei 's market share has reached almost 15 percent , a 4 percent increase compared to last year. This puts it just behind Samsung ( 17 percent ) and Apple ( 16 percent ), nipping at the heels of the Korean and American companies in a threatening fashion.
Huawei is far from the only brand threatening the two manufacturers. Honor , OnePlus , Oppo , Xiaomi … all these Chinese companies are making more and more noise and generating greater sales diversity with very interesting, powerful devices at prices that never exceed the dreaded four-figure barrier.
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The Gartner report also includes a rather curious detail: consumer perceptions of the brands they buy. According to this agency, people are increasingly comfortable and proud to own a Xiaomi phone , for example, a feeling that previously seemed reserved only for Apple's iPhone, almost a status symbol in many professions.
Having a Xiaomi phone now is cool
It's clear that the strategy of selling phones at high prices has been working for the big companies in the sector for a short time, but everything seems to indicate that this tactic is nearing its end . Although they continue to make money because, despite selling fewer phones, they earn more, this situation won't last much longer.
We've already seen the first consequences with Apple's iPhone decline and Samsung's similar drop in profits. At this rate, no one would be surprised if Huawei or any other Chinese company ends up climbing the global mobile phone rankings, surpassing the two established giants . And if not, time will tell.