Google has taken a new step in the evolution of its search engine by integrating Gemini 2.5 Pro directly into AI mode, a measure that redefines the way people search on Google. Now, those who opt for Google AI Pro or AI Ultra subscription plans can access the most powerful version of the company's artificial intelligence model directly from the search bar, without needing additional tools or leaving their usual environment.
With this integration, users have an unprecedented ability to resolve issues requiring advanced reasoning, mathematical operations, and programmingThe new model not only responds, but also inserts contextualized links so that anyone who wishes can expand their information, view the intermediate steps, or consult the original sources, centralizing the research process in a single tab.
El selection menu Within AI Mode, you can quickly access the different versions of the Gemini model. While the standard option is still available for simple queries, the Pro version is intended for those seeking depth and precision in their tasks.
For Google, this commitment means continuing to place its most advanced model right where the search intent originates, making the experience much more agile and efficient. For the user, this translates into time savings and greater confidence in the results offered, thanks to a more elaborate response with visible justifications.
Dig deeper with Deep Search: automatic and comprehensive reports
The capabilities of the Gemini 2.5 Pro are already remarkable, but the function Deep Search takes a further leap in the automation of digital investigation. This tool allows AI to perform hundreds of parallel searches, connect disparate information and synthesize all that information into a structured report with clear citationsThis makes it easier to complete tasks that previously took hours, such as comparing complex products, making academic plans, or validating financial decisions, in just a few minutes.
Automatic calls: AI manages business contacts
One of the most striking new features of the Gemini 2.5 Pro integration is the possibility of requesting that the AI makes automated calls to local businesses on behalf of the user. Through search, you can activate the "Have AI check prices" feature, which allows artificial intelligence to Call shops, hair salons, or any other establishments and gather the requested information. and send it by text or email.
This feature, which uses Duplex technology, eliminates the need for manual calls to obtain information about schedules, prices, or availability, making it especially useful for those who prefer to avoid the phone or are short on time. Businesses can decide whether to participate in this system from their company profile, maintaining control over their interactions with the AI.
New horizons: access, strategy and immediate future
Google maintains a clear roadmap for the introduction of advanced features: Innovation reaches users subscribed to professional plans first, who can access new features first, and then extend it to the rest of the public. This strategy is not only driven by economic reasons, but also allows for the collection of suggestions and the detection of potential errors in real-life situations before global expansion.
The goal is to transform the traditional search engine into a comprehensive assistant capable of:
- Think and reason when faced with complex challenges or technical queries.
- Research and synthesize large volumes of information.
- Act proactively (e.g. robocalls) on behalf of the user.
Google is already exploring new ideas such as "Agent Mode," which will incorporate even more autonomous forms of interaction, with an emphasis on improving privacy, response reliability, and real-world usefulness for the end user.
The deployment of Gemini 2.5 Pro and Deep Search in Google Search, along with the automation of tasks like business calls, marks the beginning of a period in which artificial intelligence takes on a central role in the everyday digital experience. For professionals, students, or users seeking simplicity and speed, these tools transform the way they research, solve problems, and save time on repetitive and complex tasks.