Google adds a new AI Mode button to its search engine that allows you to obtain elaborate and contextual responses, beyond the classic list of links. Instead of simply displaying results, the system synthesizes key information and suggests avenues for further investigation.
The feature lands, including the AI mode in Spain, as part of a global expansion, and is integrated into both the web and mobile apps. With this change, the company offers a search experience more conversational, multimodal and guided by its Gemini models, while maintaining access to traditional results and original sources.
What is the AI Mode button and where does it appear?
AI Mode is presented as a additional button on the results page, alongside the usual tabs. When activated, the search engine generates a view with an AI-powered summary and shortcuts for digging deeper into the topic.
This button is also available on the Google app for iOS and AndroidThe idea is that the user can switch between the traditional mode and the AI-assisted view when they need more elaborate answers or a general overview of the matter, as explained in the coverage on AI mode in Spanish.
The interface preserves the links to the sources consulted to prepare the summary, so that it is simple verify information, read in detail and contrast points of view. Thus, the experience doesn't break with the open web, but instead directs you toward relevant content.
In the initial rollout, the AI view does not replace the classic search by default: The user has control with a touch on the new button, making it easier to choose the most useful approach in each case.
How it works: reasoning, decomposition, and multimodality
AI Mode is designed for complex questions that require context. To achieve this, Gemini models They break down the query into subtopics and launch simultaneous searches., integrating the information into a clear and actionable response.
According to the company, those who try this experience formulate queries two or three times longer than usual, which shows a change in habits towards a more natural and conversational search style.
In addition to text, the feature supports voice and image. This means you can ask questions by speaking, uploading a photo, or using the camera to identify objects, places or products, and combine it with written instructions within the same interaction.
The generated results include summaries and, where appropriate, comparison tables, lists and visuals that make understanding easier. If you want to refine your approach, you can ask questions again to adjust your focus without starting from scratch.
Typical examples range from comparing coffee preparation methods without copying formulas verbatim, to planning a trip with budget criteria, times and preferences; all within the same thread and with links to useful sources.
Global reach and language support
Google expands AI Mode to nearly 50 new countries and 36 new languages, already available in more than 200 regions. Spain joins this phase, highlighting its focus on the specificities of the Spanish language and its variants.
Integration is simultaneous on the web and in mobile apps, and in many markets it appears progressively to ensure a stable and consistent deployment with local regulations and user expectations.
For those who prefer, the company also allows you to activate the experience from shortcuts, such as google.com/ai, and offers Quick switching between classic view and AI view in one touch.
What's changing for users, creators, and the open web
For users, the main benefit is efficiency: more complete answers, with context and next steps without jumping between multiple pages. However, access to sources remains central.
Google says that since the arrival of AI views, it has seen a greater diversity of sites visited when searching for complex topics. However, editors and creators raise questions about the impact on searches and media.
The company ensures that it prioritizes reliability: when AI does not have enough trust, shows the traditional results and reinforces the presence of verifiable links within the generated responses.
Continuous improvement mechanisms are also incorporated, such as user ratings (like/dislike) to fine-tune the quality of responses and avoid errors or unhelpful summaries.
In parallel, Google highlights its commitment to the open web and reminds that it respects tracking directives and offers exclusion options for uses in AI, seeking a balance between innovation and ecosystem sustainability.
How to activate it and get the most out of it
Access is simple: tap the New AI Mode button on the results page or in the Google app. From there, type, speak, or upload an image to formulate your query in the way that feels most natural to you.
If you need to go further, use the follow up questions that the system suggests or offers your own suggestions to refine the topic. Experience keeps the conversation going and allows you to delve deeper step by step.
Common use cases include planning itineraries, comparing products based on specific criteria, understanding technical instructions, or analyzing a photographed menu to detect vegetarian or allergen-friendly options.
At any time you can return to the classic view. This flexibility makes the AI Mode button work as a accelerator when you are looking for depth, without losing control over how you navigate and what sources you consult.
With the arrival of the AI Mode button, Google search gains a layer of understanding and synthesis that allows complex issues to be addressed with less friction, while maintaining Links to sources, user control, and multimodal optionsThe key will be to combine this efficiency with a healthy open web, where creators and readers continue to connect.
