OpenAI, the company that revolutionized the field of artificial intelligence with ChatGPT, is finalizing details to launch its own web browser. that introduces AI into the core of the online experience. This initiative aims to become a real alternative for those who currently use Google Chrome, proposing a model that will far beyond opening tabs or consulting links.
The approach chosen by OpenAI is not that of a typical browser. Its development, powered by artificial intelligence and built on Chromium —the same open source code base used by browsers like Chrome, Edge, and Opera— seeks to rethink the way users interact with the internet from the ground up. The company plans to release this product in the coming weeks., as confirmed by various sources close to the project.
A conversational experience that transforms browsing
OpenAI's browser proposes an interface very similar to ChatGPT in appearance and operation, moving away from the traditional layout based on address bars and links. The idea is that the user can converse directly with AI, consulting information, requesting summaries or requesting specific actions without having to manually interact with web elements.
This approach represents a radical change from what we know until now.For example, instead of searching for a form and filling it out, the wizard can handle the task automatically, cutting out intermediate steps and saving the user time. It's a proposal that integrates natively—not as an additional add-on—to create seamless navigation. much more automated and personalized.
Integrated AI operators and agents
One of the pillars of this browser will be the Integration of intelligent agents such as Operator, capable of carrying out actions on behalf of the user through the web. This could include everything from booking tickets to filling out online forms, making purchases or managing everyday tasks, all powered by AI and in many cases anticipating what the person needs, thanks to analysis of the browsing history and usage habits.
The browser is designed to maintain numerous interactions within its own conversational interface, avoiding constant redirection to other pages. Thus, searches, queries, and many of the common actions that today require multiple actions can be resolved in a single conversation with the browser itself. This creates an experience closer to that of a web browser. proactive digital assistant than a conventional browser.
A strategic move by OpenAI to compete with Google
The decision to build a browser app from scratch—rather than opting for an extension for Chrome or other browsers—responds to the OpenAI's interest in controlling user experience and access to browsing dataJust as Google uses Chrome as a platform to fuel its targeted advertising business, OpenAI aims to offer an alternative experience that leverages its AI technology while directly accessing valuable insights into its users' online behavior.
The Alphabet giant has maintained a dominant position for years with Chrome, which has more than 3.000 million active users and accounts for 67% of the global browser market. A large part of its advertising model, which represents approximately three-quarters of the company's revenue, depends precisely on controlling browsing traffic and the data collected through your browser.
OpenAI, aware of this reality, seeks to replicate and challenge that scheme.. Your browser could be adopted by the More than 500 million weekly ChatGPT users, which would directly pressure one of the pillars of Google's business and represent a significant change in the way digital advertising is distributed.
Competition and context in the AI ​​​​browser landscape
OpenAI's move doesn't come in a vacuum: the race to bring artificial intelligence to the browser is hotter than ever. Startups like Perplexity, with its Comet browser, and The Browser Company and Brave, have already introduced solutions that integrate AI to automatically navigate and summarize information.
Google, for its part, hasn't remained static and is increasingly incorporating generative AI features into its search engine and products, such as Gemini. Despite this, recent regulatory developments, such as antitrust investigations in the US and Europe, have called into question Chrome's absolute control over browsing and user data.
Furthermore, OpenAI has signed Google heavyweights To carry out development: Ben Goodger and Darin Fisher, both original architects of Chrome, are part of the team behind the new browser. It's also no coincidence that OpenAI expressed interest in acquiring Chrome if the authorities forced Google to divest its technological gem, as was evident during the recent antitrust trial.
This movement represents a A new chapter in the war for control of online experience, data, and advertisingIf it manages to convince a significant portion of those already using ChatGPT, it could force the rest of the tech giants to rethink their role in the web ecosystem and accelerate the integration of artificial intelligence into their services.
The debut of OpenAI's browser promises to energize competition in a sector where Chrome has so far reigned supreme without any major surprises. Internet browsing as we know it could undergo a profound transformation, driven by the incorporation of AI into the core of the browser, which will be the driving force behind this change.
