Spotify prices will increase in Spain starting in September.The company has updated its website and confirmed that the rate revision will affect both existing subscribers and new subscribers, with adjustments varying depending on the plan chosen.
It is a new review in a short period: Two years after the last increase, the cost is moving upwards again. Spotify justifies the change to “continue innovating” in products and functions, although has not detailed any specific news associated with the increase.
Spotify's new prices in Spain
These rates will be in effect from September in Spain, with the old amount crossed out for ease of comparison:
- Individual:
€ 10,9911,99 €. - Students:
€ 5,996,49 €. - Duo:
€ 14,9916,99 €. - Family:
€ 17,9920,99 €.
The platform has indicated that will inform you by email to subscribers with details of the modification and its effective date for each account. The plan Family stands out for surpassing the 20 euro barrier for the first time, while the Individual increases by one euro per month.
When it applies and in which markets
According to the official statement, the price update will be applied from September and not only in Spain. The adjustment will affect countries in South Asia, the Middle East, Africa, Europe, Latin America and the Asia-Pacific region., being part of a global movement.
For Spanish customers, the increase will be reflected in the next renewal after the effective date. Those who subscribe from now on will see the new rates on the hiring page.
Two years, two increases: how the Individual plan has changed
Spotify maintained a decade the Individual plan at €9,99In 2023, it applied its first increase, bringing it to €10,99. Now, the price goes to €11,99. In simple terms, the cost of the most popular plan has increased by two euros in two years.
The case of Family plan This is particularly noteworthy, as it now costs over 20 euros, bearing in mind that it is intended for cohabitants. Furthermore, Duo and Students They also adjust their rates, reflecting an upward trend in subscriptions.
What Spotify claims and what changes in practice
The company explains that the adjustment seeks to “continue innovating our product offering and features” and offer “the best experience.” However, the announcement did not detail this. new features to accompany the climb.
In 2024, Spotify registered its first year with profits after years of growth with pressure on margins. To sustain that profitability, the increase in prices It is one of the resources, along with Artificial Intelligence, expansion of audiobooks to new markets and the possible high definition audio, whose release date has not yet been set.
How it compares to the competition in Spain
After the increase, Spotify is among the more expensive services in the Individual plan within the Spanish market. Meanwhile, options such as Apple Music They maintain their rate at €10,99, and Amazon Music Unlimited o YouTube Music They often offer promotions that adjust their prices for new users.
In shared plans, the upload takes the Duo for €16,99 and the Family at €20,99These rates will be compared by many households with the benefits they receive in practice and the available alternatives.
Where is Spotify: user base and challenges?
The company claims to have 678 million users worldwide, of which 268 million are paidIn Europe, its position is predominant, with more than 100 million subscribers, above Apple Music or Amazon.
Unlike other platforms that diversify revenue with hardware, services or commerce, Spotify relies heavily on subscriptions and advertising.. In addition, the artist complaints for remuneration for reproduction, which drives the company to adjust rates and explore new forms of value.
With this price increase, Spotify strengthens its revenue strategy without making immediate changes to the product. Users should evaluate whether the benefits of the ecosystem—recommendations, catalog, podcasts, and future enhancements—justify a highest rate in a market where competition is tougher and price sensitivity is increasing.