Netflix Its testing new content collections where everything is recommended by people, no algorithms or automatic selections. A different way of giving value to the platform. So you can discover new series and movies that otherwise, perhaps, you would never have searched for.
Netflix joins the recommendations made by people
As users we give a lot of information to the services we use and these, with the use of the Big Data, are able to process the data to give recommendations appropriate to our tastes, hobbies and other data additional.
Netflix, for example, knowing perfectly well what content you watch, when, from where and even what content you start but don't finish, is able to practically know your tastes very accurately after a season using its platform.
With all this information and a well-trained algorithm, plus the ability to modify the covers of its series and movies in order to attract your attention through images that it estimates are more likely to be clicked on, it keeps you on the platform. consuming content. In short, madness and wonder in equal parts.
The big problem with this and any other algorithm is that they are recommendations that are too adjusted to those supposed personal interests. And of course, they limit your ability to discover new content. Without forgetting that sometimes they do not let you decide what to do with so many proposals.
Netflix Collections is your new way of finding what you want to watch, fast. pic.twitter.com/kKfciBWCg4
- Jeff Higgins Likes Umbrella Beach Drinks (@ItsJeffHiggins) August 23, 2019
For this reason, Netflix is ​​testing the use of a new function where, based on collections, it will be able to propose content recommended by people like you. Because, who has not started a series, seen a documentary or a movie just because their contacts talked about it on their social networks?
Access to those collections made by Netflix's own staff is only available to some iOS users for now. To access them you must go to the top of the application and where My list was, there will be access to the collections. Once inside, there will be the different collections such as To see in one night, Just laughs, Shows that critics love, etc.
Here's a look at the smooth transitions in the new Netflix Collections? pic.twitter.com/5xPYRheCqn
- Jeff Higgins Likes Umbrella Beach Drinks (@ItsJeffHiggins) August 23, 2019
In each of these collections there will be a number of recommendations that may vary, but always fitting in with the idea conveyed by the title of the collection itself. And most interestingly, a button goes to subscribe that is possibly to receive notifications when there is a new addition.
The value of the judgment of another person like you
This new function is, as we say, a test. That does not imply that it is going to stay since, as those responsible for Netflix themselves say, they they are always testing ways to continue offering content liked by its users. Therefore, these tests may then become something fixed or not on the platform as they deem appropriate.
In any case, what this does tell us is that some campaigns like HBO's, where they advocate for these recommendations made by people and for people, and other events have had to penetrate Netflix. So they will be trying everything they find interesting to change the not very positive news of the last few weeks, such as the loss of subscribers for the first time in a long time.
And it is that, with all the current competition and the one that will arrive shortly, the business of content via streaming is going to harden. So either you move fast or you stay behind.
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By the way, we bring you the premieres of each month of services like the one itself Netflix o HBO, which is also a great way to discover new content. So stay tuned for what's coming in September.