The LEGO Group , in collaboration with Warner Bros. Discovery Global Consumer Products , has presented the LEGO Ideas Willy Wonka and the Chocolate Factory set , a construction designed both to be displayed in a showcase and to be enjoyed by assembling, inspired by the fantastic universe of the original film.
The set comprises 2.025 pieces and includes nine minifigures , as well as a scene filled with candy, machinery, and recognizable landmarks. Identified as LEGO Ideas 21360 , it is geared towards an adult audience seeking a building experience rich in detail and historical references.
Design emerged from LEGO Ideas
This model originated from the LEGO Ideas program , the platform where fans propose sets and the community votes for their favorites. The final design is by the Italian duo Roberto Ceruti and Jody Padulano , whose concept was selected and refined until it became an official product.
Its creators explain that nostalgia and the magic of history guided the project, which evolved over four to five months . They started with an iconic scene and, using modern pieces, refined elements such as the bridge and the candy tree, incorporating a mechanism to give movement to the chocolate waterfall without sacrificing the overall aesthetic.
Stage details and functions
The building is full of authentic details . A highlight is the chocolate waterfall , which can be activated via a system accessible from the back—a playful solution that doesn't disrupt the appearance of the main landscape.
Also included is the Wonkatania ship , a key element of the factory tour. The vessel accommodates approximately seven minifigures and sails along the famous chocolate river, allowing you to recreate several of the film's most memorable scenes.
Beyond the river, the set adds Willy Wonka's office with a hidden door, the Oompa Loompa work area , and very peculiar vegetation with candy cane trees and lollipop-shaped plants, reinforcing the dreamlike character of the setting.
Some nods to longtime fans include an alternate face for Augustus Gloop "covered" in chocolate. Overall, the model offers a challenging yet satisfying build, ideal as a display piece without sacrificing interaction.
- Rear mechanism that animates the chocolate waterfall.
- Wonkatania with room for approximately seven minifigures.
- Office with secret door and Oompa Loompas work area.
- Decorative elements such as candy cane trees and lollipop plants.
Characters included
The set brings together nine iconic minifigures to recreate the factory visit and its incidents: the protagonists, the five winners of the golden ticket and the indispensable Oompa Loompas.
- Willy Wonka
- Charlie bucket
- Grandpa Joe
- Augustus Gloop
- Violet Beauregarde
- Veruca Salt
- Mike Teavee
- oompa loompa (x2)
Availability and price
Early access for LEGO Insiders members begins September 15 at LEGO.com/WillyWonka. Sales to the general public begin September 18 at LEGO.com/WillyWonka and LEGO Stores.
The recommended launch price is €219,99 . Given the popularity of the license and the appeal of the model, high demand is likely in the first few days, so it's worth keeping an eye out for the sales launch.
With its combination of iconic scene , discreet mechanical functions and a complete selection of characters, this LEGO Ideas 21360 stands out as a solid choice for those looking for a build with a nostalgic feel and a very eye-catching display finish.
