It hasn't even been 24 hours since the first official teaser/trailer of Fantastic Four: Getting Started It was released and the film is already wrapped in some "controversy". And it turns out that Marvel Studios has had to come out and defend itself against accusations of having used artificial intelligence in the design of the movie's poster. These claims have sparked a heated debate on social media, reviving a discussion that had already arisen previously in the entertainment industry regarding the use of artificial intelligence. generative technology instead of traditional design methods. What happened? We'll tell you.
Marvel denies the use of AI
It all started when Marvel released the first trailer for the film, generating great anticipation among fans of the Marvel Cinematic Universe (MCU). However, the excitement was dampened by the Strange details present in one of the promotional posters. Both X (formerly Twitter) and Twitter users Bluesky They began to complain about the presence of certain anomalies, such as a hand with apparently only four fingers holding a flag and the repetition of the same face in different parts of the image. These supposed signs, of course, are often interpreted as indications of the use of Artificial Intelligence, which generated immediate suspicion and criticism towards the study.
In response to the speculation and the buzz generated, a Marvel spokesperson had to offer a statement on the matter, telling TheWrap that Artificial intelligence was not used in the creation of the promotional posterAccording to his version, the alleged errors detected could be due to conventional digital editing techniques, such as the use of Photoshop, but not to generative algorithms.
Despite this official clarification, many fans continue to question the studio's version due to previous cases where Marvel turned to AI. For example, the opening credits sequence of the series Secret Invasion, released in 2023, also generated controversy for being created with artificial intelligence, which fueled the debate about the balance between technology and human creativity in artistic projects.
Design anomalies and possible explanations
The controversial poster, which depicts a festive scene with a crowd cheering on the superhero team, features inconsistencies that have been the subject of debate. Some believe, for example, that the apparently missing finger on the hand could be hidden behind the flagpole. There are also speculations that the repetition of faces could be the result of hasty use of graphic editing tools, such as the (more than usual) Duplicating elements to save time and resources.
However, the lack of a more detailed response from Marvel has led some to speculate about possible omissions in its statement. There has even been speculation that an artist had used AI without reporting it to the studio, which would leave Marvel in a position of ignorance rather than deliberate deception on its part.
The uproar caused by this case adds to a growing concern in Hollywood about the use of AI. Other recent titles such as Emilia Perez y The Brutalist have also been criticized for their alleged reliance on artificial intelligence, which has raised concerns among traditional artists and defenders of manual labor. In this context, fans have expressed their discomfort by recalling that the essence of Marvel lies in the human talent that gave rise to its iconic comicsFor many, the use of AI in a project related to these characters would be a blow to the studio's creative tradition.
And you, which side are you on?
The next chapter of the MCU
Despite the controversy, Fantastic Four: Getting Started remains one of the most anticipated films of the year. With a cast headed by Pedro Pascal like Reed Richards, Vanessa kirby like Sue Storm, Joseph quinn like Johnny Storm and Ebon Moss-Bachrach As Ben Grimm, the film promises a retro-futuristic approach inspired by the 1960s that will bring this beloved family of superheroes back to the big screen. The film will also feature an appearance by Galactus, played by Ralph Inson, as the main villain, and starring Julia Garner as the enigmatic Silver Surfer.
Fans are hoping that with the premiere scheduled for next month, July 25th, the project manages to redeem previous adaptations and establish a solid foundation for future installments of the MCU. Without a doubt the film will be one of the most important film events of the year, marking a new chapter in the Marvel Cinematic Universe and, perhaps with it, managing to close the door, at least momentarily, to the debate about the use of artificial intelligence in its artistic productions.