Thirty years after its debut, Toy Story is back on everyone's lips with re-releases in theaters, fashion collaborations and exhibitions that travel through different cities. The anniversary has served as an excuse for entire generations to reconnect with the first computer-animated film that changed the rules of the game.
The phenomenon is not limited to nostalgia: major brands and cultural spaces have designed proposals that seek connect with audiences of different ages, reinforcing Toy Story's place as a benchmark of popular culture, while the saga lives on with a fifth installment on the way.
Re-releases in theaters: Mexico and Guatemala join the celebration
In Mexico, the first Toy Story returned to the big screen and, after a Pre-sales with great reception and full rooms, the screenings were extended for another week. The reunion with Woody, Buzz, and company kicked off on September 11 and ran from September 25 to October 1 at major resorts.
The projection focuses on the original 1995 film, with Andy still a child and the clash between the rag-tag cowboy and the newly arrived space ranger. The experience has appealed to both those who grew up with the series and families discovering it for the first time.
Guatemala also prepares its tribute with a Re-release scheduled from September 11 to 17 2025 on various channels. Tickets are available for pre-sale online and at the box office, with opening times varying by venue and day.
For those who need a refresher on the plot, the film presents the initial rivalry between Woody and Buzz Lightyear which ultimately gives way to forced cooperation when they both find themselves away from home. In their attempt to get back to Andy before the move, they must overcome obstacles like the dreaded neighbor Sid Phillips and learn to trust each other.
Fashion and co-branding: the Levi's and Crocs collection alliance
Levi's and Pixar have joined forces in a global collaboration that builds on Woody's western universe and the aesthetics of the sagaIt's not just about garments with nods to personalities; the move reinforces the value of co-branding as a tool for engaging with audiences who share memories and new trends.
The Levi's x Toy Story collection is scheduled to launch on October 2 in select stores, the Levi's app and website, as well as the Disney Store. The proposal is based on the cultural recognition of the film and the denim brand's ability to reinterpret timeless icons.
For its part, Crocs presented a themed line that includes five models and four Jibbitz inspired by iconic characters and elements, with special presence of Lotso and Pizza Planet. According to information published by the brand, these are some of the reference prices in Mexico:
- Pixar Lotso Lined Classic Clog: 2.399 pesos
- Women's Lotso Classic Platform Clog: 2.199 pesos
- Kid's Lotso Classic Clog: 1.399 pesos
- Toddler's Lotso Classic Clog: 1.299 pesos
- Toy Story Pizza Planet Off Court Clog: 1.799 pesos
- Jibbitz (Lotso and Buzz Lightyear): from 119 to 499 pesos
The Crocs collection appeared in its official portal and has sparked the interest of fans and collectors looking for pieces with personality, while the anniversary serves as an umbrella for collaborations that blend fashion and pop culture.
Exhibitions and activities: a free exhibition in Buenos Aires
Under the title Toy Story 30: Anniversary Exhibition, Buenos Aires hosts a Anniversary Exhibition A free tour that explores the film's creative process. Audiences can see concept art, storyboards, modeling, and animation tests from Pixar's archives.
The proposal includes a room dedicated to Pixar's first short films and a space featuring works by local artists—sculptures, light fixtures, and interactive installations—that reimagine Woody, Buzz, and the rest of the cast from a new perspective.
The exhibition is held from September 26 to December 14, from Wednesday to Sunday, from 14:00 PM to 20:00 PM. Admission is free, with advance online reservation for up to four seats per person; walk-ins are allowed on a space-available basis.
The route is designed to be accessible: Braille signage, audio description, ASL materials, priority access for people with reduced mobility, and ramps for disabled people. The venue indicated by the organizers is Palacio Libertad, located at Sarmiento 151.
With regional re-releases, capsule collections and a showcase of original material, the Toy Story anniversary has become a global showcase where cinema, fashion and cultural heritage coexist, and where each initiative provides a different way to reconnect with the history that started the computer animation revolution.
