Apple faces class-action lawsuit in the United States due to allegations of false advertising related to its popular voice assistant Siri. The dispute arose after the promotion of advanced artificial intelligence features in an advertisement starring the actress Beautiful Ramsey -Yes, to the apple people has given him strong for the distribution of The Last of Us-, in which Siri appears to have abilities that, in practice, have not yet been implemented.
The Bella Ramsey ad
The ad in question showed Bella Ramsey using Siri to remember the name of a person she had met at a restaurant weeks earlier. According to the footage, Apple's voice assistant was able to quickly retrieve contextual information from emails, messages, and calendar events. However, users who purchased the latest iPhones claim that these features were not yet available.
The case has been filed in the District Court of San Jose, California., by a group of consumers who claim to have been, essentially, misled. The lawsuit alleges that the Cupertino-based company highlighted Siri capabilities that cannot yet be used in the Apple Intelligence system, which could constitute a violation of consumer protection laws.
Following mounting criticism, Apple pulled the ad from YouTube and other platformsHowever, the plaintiffs argue that the company has failed to correct other similar claims that could have misled consumers since mid-2024, leaving them frustrated and misled by the advertising.
Apple Intelligence and the delay in its functions
The company announced Apple Intelligence as one of the most important innovations in its ecosystem, promising to offer an optimized voice assistant with advanced AI capabilities. However, These functions have been postponed until 2026, which has generated discontent among many users who were hoping to be able to use them after purchasing their most recent Apple devices.
The delay in implementing Apple Intelligence has even led to internal reorganizations within the company. Just a few days ago, it was revealed that John Giannandrea, head of Apple's AI team, has been relieved of his duties. as far as Siri is concerned, leaving the responsibility in the hands of Mike Rockwell, head of the Apple Vision Pro project.
Legal consequences and repercussions for Apple
The class action lawsuit seeks to Apple compensates consumers who purchased the devices expecting these advanced features. The law firm Clarkson, which is handling this legal action, said: Apple not only deceived users but also benefited financially from it., by pushing the purchase of new iPhone models under premises that were not true at the time of launch.
If Apple is confirmed to have engaged in misleading advertising, the company could face financial penalties and be forced to improve its communication in future advertising campaigns. This scenario adds to Other recent challenges for the company, such as increasing regulatory pressure in Europe and difficulties in developing its artificial intelligence products.
The controversy surrounding Apple Intelligence advertising and Siri's capabilities puts the company's communications strategy in the spotlight. While Apple has managed to build a brand image based on innovation and reliability, this lawsuit could affect consumer perceptions and require a greater transparency in their future campaigns. We'll see how this turns out.