Mattel's most iconic toy, Hot Wheels, takes the definitive leap into luxury fashion by partnering with Maje, a benchmark house of modern Parisian style. The result is a capsule collection This opens a new path in the world of fashion, where style and automotive phenomena come together. Take a look at the proposal because you'll want it in your wardrobe.
The Hot Wheels x Maje capsule collection
During decades, the little Hot Wheels cars They have sparked the imagination of entire generations, providing hours of play (and collecting) to a large number of fans. Now, that essence is being transferred to the runways, with a proposal that fuses the brand's DNA with Maje's signature design, in garments designed as a first release for women.
The line Spring/Summer 2025 de Hot Wheels x Maje it is like this full of references to the world of motorsports: You'll find pleated miniskirts, crop tops, denim jackets, hoodies, graphic tees, cardigans, and, of course, other accessories like hats and bags. All items They feature a striking color palette where iconic details of the brand are integrated, such as red and yellow flames, checkered flags, and racing stripes. The result is a striking balance between sporty and chic that is sure to soon become the object of desire for many fashion lovers.
The companies also boast that they have not limited themselves to simply slapping a logo on their designs, creating a capsule that conveys the essence of both brands through the garments.
The best thing about the proposal, however, is the fact that Hot Wheels has chosen, against all odds, a feminine signature like Maje, something that helps to highlight the role of women in motorsports, where there are many more female figures than many believe. From racers and technicians to industry executives, this collaboration can help represent this upward trend, while paying tribute to those who grew up with the brand and now wish to incorporate that nostalgia in their daily lives.
The collaboration also does not come out of nowhere: Hot Wheels has been consolidating its presence in luxury design for years. thanks to previous collaborations with brands such as Gucci, Balmain, Nike, Daniel Arsham and Hypebeast. With the capsule alongside Maje, Mattel continues to expand the cultural relevance of its brand, reaching out to an adult audience that values both the brand's legacy and the reinterpretation of this type of classic.
Availability and release details
La Hot Wheels x Maje capsule collection is available for purchase online for a few days now and will arrive at selected physical stores internationally starting tomorrow, 10 June.
As you can imagine, the clothes They are not exactly economicalYou've got everything from T-shirts at 95 euros to denim jackets costing 345 euros, and even a cotton cap with a price tag of 85 euros (it's actually the cheapest piece in the collection). No one said the combination of style and nostalgia was cheap.
