The great stoppage and subsequent traffic jam that movie theaters are suffering has caused the big companies to consider new forms of business for their films. Disney+ already warned that it was going to review its approach for the coming months and was even launched with the premiere of Mulan on your platform. Now we have known that No Time to Die He was also in a similar situation.
A very difficult year for cinema
We won't tell you anything new if we tell you that the Cinema industry is hitting rock bottom. The long periods of quarantine forced the complete closure of the rooms, causing an unprecedented stoppage. Not only that. If after the de-escalation, we had been able to go to the cinema en masse, the business could have begun to recover, however, an opening that has taken longer than expected and some measures (necessary, for our own safety) that forced us to limit the capacity have ended up causing the billboards to be practically deserted.
Many firms have chosen to postpone their releases for next year, knocking down other titles in a chain, while others have even dared to try it directly in the streaming platforms, jumping to the big screen.
The most notorious case was that of mulan, that after considering several alternative dates, gave the surprise by sneaking into the disney+ catalog. This was quite a treasoncion for the movie theaters that saw how Disney left them without one of the great titles of the year, but they had better stomach up because it may not be the only movie that gives them a similar "surprise"...
No Time to Die was going straight to streaming
If you are a fan of the stories of the agent james bond, you know that this end of the year the premiere of On Time To Die. The tape, however, and like many others, has been moved to 2021, but not before having seriously considered a jump to some on-demand content platform. what you are reading
This is how it is reported in Variety, where they point out that executives of MGM (owner of its distribution rights) were considering selling the film to a streaming service. Specifically, it seems that on the table was raised the apple platform and famous netflix, who could have bought the rights for $600 million.
However, the deal was not so simple. Many companies are involved in a project of this budget, including sponsors such as Land Rover or Heineken, as well as production partners and even theatrical distributors who have already signed their rights to Universal Pictures for overseas distribution.
This turns the agreement into something tremendously complex, which would have caused the idea to finally be aborted. MGM has preferred not to confirm or deny this information, claiming that they do not comment on rumors. They have also reaffirmed thatthe movie is not for sale» and that the premiere of the tape has been postponed until April 2021 to «preserve the theatrical experience of moviegoers».