Not long ago Netflix gave us the scare that deep down we had all been waiting for a long time: a price rise in their rates. He applied it only to new users, granting a small extension to those who were already subscribed. Well, that margin has already ended and Netflix has announced when the share increase will become effective for everyone. Without exception.
Netflix's new prices
After a long time fearing a Netflix price hike, our worst nightmare came true at the end of June. Netflix finally announced a increase in your dues, although he gave a small margin of time (and breath) to all those who were already subscribed. In this way, the subscription only changed its price for new registrations, while the rest had to wait for Netflix to notify them at some point that their rate would change within a month -thus giving the "old" customer the option to cancel. in time if you were not interested in the new plans.
No sooner said than done. The on-demand content platform has already begun to send its informative email to all its subscribers, notifying them that their current subscription fee will undergo a change starting next month. will be next Wednesday September 4 when the new plan takes effect and the prices of the Standard and Premium packages change.
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In this way, the Standard plan (which offers HD resolution and simultaneous connection and download for two devices) will go from costing 10,99 euros to assuming an outlay of 11,99 euros per month. He Premium plan, for its part, (with four simultaneous devices, HD and Ultra HD resolution and video download on four computers) goes from the 13,99 euros that it currently costs to 15,99 euros per month. The Basic plan remains unchanged, with a cost of 7,99 euros per month and the possibility of viewing the contents and downloading them on just one computer.
Netflix already explained a long time ago the reason for this rise. According to the company, with an increase in prices they can afford to continue creating more and more high-quality original content, thus offering users a more varied catalogue. The drop in your earnings likely has something to do with this story as well. In the last quarter, the company billed 614,7 million dollars, which represents a 8,8% less than the same period in 2018, they collect in Blupper. And it is that the number of clients only reached half of what had been calculated, thus causing a mismatch that even influenced its price on the stock market (where it fell by 12%).
In the absence of a larger volume and with such ambitious projects on the table, Netflix has no choice but to raise prices to compensate. Of course, it will be better if they do not stretch the gum too much, because the supply of content on demand is increasing (and more aggressive) and Netflix could end up suffering a stampede if its prices end up being too expensive for the final consumer.