We recently made you here a compilation of lupin's slippers. And it Omar Sy, the actor in charge of giving life to the protagonist of said series, spends the entire season wearing incredible models Nike that have not gone unnoticed by anyone. So much so that, according to the data we handle, some have generated a significant rise in purchase searches, as a result of the success of the series and, of course, the good bearing of Sy wearing them. And, be careful, because it is not the only garment that the series has made fashionable...
The rise of sneakers by Lupin
Wearing sneakers is something that goes beyond the practice of any type of sport. This garment, previously relegated, as we say, to specific activities and the people who dedicate themselves to it, is today a cult piece and collection, as well as one more accessory to wear, regardless of the style of clothing you wear.
It is true that Assane diop, the protagonist of Lupine, The wheel has not revealed to us in this sense, but without a doubt, having chosen their models so well during the first season of the series has contributed positively to all of us looking at their feet. Omar Sy himself also contributes to that halo of attractiveness, being an actor with a lot of stage presence and charisma, which helps as a whole to also wear this very particular garment.
It may seem to you that we are exaggerating, but the data is there: one week after the premiere of Lupine, la Netflix's most successful series, interest in one of the models increased by 36%. This is how the specialized fashion media points it out Lyst which indicates that searches for sneakers Nike Air Jordan on its platform -it is a portal that is in charge of searching for garments online and comparing prices for their purchase- they increased the percentage indicated as an immediate effect of being shown in the fiction of the content platform. Unfortunately, it is not indicated which specific models within the Air Jordan family were the most sought after, although you just have to do a quick search through the official Nike store to see how many of them are no longer available or have enough stock. Exhausted.
As if that were not enough, they are not the only garments that Omar has made fashionable. It seems that other accessories that the actor wears in the series have also caused a sensation.
Assane Diop, Netflix's fashion "influencer"
In addition to an increase in interest in Nike shoes, the good Assane Diop also has generated other types of searches related to fashion in Bright that could have resulted in a notable increase in sales.
We refer to the flat caps or berets like the ones the protagonist wears, which rose (watch out for the data) by 43% in searches, weeks after the premiere of the series. The track jackets, which Diop has worn under long tweed coats -as in the cover image-, also became 22% more popular, and even three piece formal suits They have also risen in search interest during the month of January, with a scandalous increase of 68%.
Clearly Lupin ha marked trend and not only on the feet: there are many who now want to dress like the fan of the white-collar thief... Let's hope that at least they don't steal a valuable necklace at the next auction on duty.