How tariffs on Shein and Temu are changing online commerce

  • Shein, Temu, and AliExpress face new tariffs in the US and the European Union.
  • Tax exemptions for small orders are eliminated and customs controls are increased.
  • The tariff increase seeks to protect local industry and affects millions of consumers.
  • These measures could make online shopping more expensive and benefit traditional brands.

Tariffs on Chinese online clothing platforms

The arrival of stricter tariffs on online purchases on platforms such as Shein, Temu, and AliExpress marks a before and after for those looking for international bargains. The United States and the European Union have decided to restrict the entry of cheap products from China., imposing taxes and new rates which, in practice, seek to level the playing field with local production and improve revenue collection.

This change responds to a wave of concern on the part of Western authorities on competition and the tax advantages of these platforms. The adjustment, which primarily affects low-value orders that were previously exempt from tax, could It means the end of the all-you-can-eat shopping experience at bargain prices for millions of users..

The United States tightens trade with new rules

On US soil, the elimination of the “de minimis” rule marks the beginning of a significant shift in the import of products through foreign online stores. Until now, orders less than $800 did not pay taxes or duties, but as of May 2, these shipments must face a minimum payment of 90% of its value or a fixed fee of $75 that will rise to $150 in June. Also Certain products will see tariffs of up to 104% on its amount.

These measures, promoted by the US administration, They seek to respond to Chinese policies and protect domestic industry.The escalation of tariffs with China has generated a A general increase in the tax burden for those who buy fashion, technology, and everyday products on these platforms.

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The European Union is betting on a fixed rate and more control

In line with the global trend, The European Union has approved the introduction of a two-euro fee for each package arriving from outside the Community territory.This tax, which will be implemented following a majority recommendation from the European Parliament, will particularly affect shipments processed directly from China and other regions. — just the forte of Shein and Temu.

At present, 65% of packages entering the EU are undervalued to avoid taxes and controls, according to EU authorities. The measure, which aims to strengthen the security, traceability and customs control, also ends the exemption from customs duties on products under 150 euros, proposing equal taxation regardless of the purchase receipt.

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Direct impact on consumers and the local economy

The consequences of tightening taxes on Chinese platforms will be reflected in the consumer wallets. Everything indicates that the final prices of imported products will increase and that The ease that existed to buy cheap will gradually fade away. Industry experts point out that traditional brands—such as Inditex and Uniqlo—could regain prominence. among those seeking affordable alternatives within the local market.

On the other hand, The reaction from China was not long in coming. The Chinese government has harshly criticized US policy., calling her a "blackmailer" and warning of retaliation if the trade tightening continues. This exchange of statements marks a growing tension in global trade and leaves the outcome up in the air for end consumers.

Number of shipments and reason for changes

The magnitude of this phenomenon is clear: In the European Union, around 12 million small packages cross the border each year. fruit of online purchases from foreign platforms. This avalanche puts customs controls in check. and creates challenges to ensure the quality and safety of the products purchased. The new rates will allow for greater resources for inspection and review., also with the aim of ensuring that incoming items comply with current regulations.

The proliferation of low-cost orders, along with the use of lower value reports to avoid some of the tax burden, is behind the tightening of trade policyBoth the United States and Europe argue that the protection of local industry and fiscal control justify the new measures, even if for the average consumer it means paying a little more for an impulse purchase or the latest seasonal fashion.

How will these changes affect the long term?

The implementation of these tariffs and fees, which has already been reflected even in Mexico after applying a fixed tariff of 19% to goods imported through digital platforms, impacts the price of clothing, footwear, technology and many other productsAlthough some analysts believe the inflationary push will be stronger at first and tend to moderate over time, the new situation will change consumer habits and the retail landscape.

It is observed that The facilities that have turned Shein and Temu into true giants of international online sales They are reeling from the rise of tariffs and increasingly stringent taxes. The future of low-cost, low-tax shopping is in doubt, and both consumers and businesses will have to adapt to a less favorable environment for fast, affordable imports from Asia.


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