The experience at Omoda & Jaecoo dealerships is about to undergo a true revolution with the arrival of humanoid robots, a project that aims to modernize the relationship between customers and the brand in Europe. This was announced by Sophie Liu, the company's Human Resources Director in Spain, during the "AI Without Borders, Talent Without Limits" event held in Madrid.
The AiMoga robot represents the most advanced step in the implementation of artificial intelligence in the automotive sector . Soon, customers visiting the company's European dealerships will be able to interact with this sophisticated assistant, designed with a feminine form and a height of 1,67 meters. AiMoga has already debuted in other continents as a customer advisor, and the company assures that its arrival in Europe is just around the corner.
AiMoga, robotics at the service of the customer
AiMoga has been developed to operate in real-world customer service environments . Among its key technical features is its ability to communicate in ten languages ​​and adapt to diverse cultural contexts, a vital function for the varied European market. The robot can perform up to 41 independent movements, including 12 in each hand, facilitating the precise handling of everyday objects in dealerships.
It is equipped with 3D LiDAR sensors that provide a three-dimensional view of the environment, cameras with depth of field similar to that of the human eye, high-precision ultrasonic radar, and microphones to capture sounds from different positions. These technologies allow it to advise, inform, and interact dynamically with visitors and employees.
A technological deployment with AI as its backbone
The AiMoga project extends the use of artificial intelligence to all levels of the company . According to Sophie Liu, AI is present in areas such as vehicle manufacturing, simulations, advanced driver assistance systems (ADAS), and the design of smart interiors. Omoda & Jaecoo employs computer vision with smart cameras in its production plants to inspect parts and detect any potential defects, improving the final quality of its vehicles.
Another key application of artificial intelligence at the company is the predictive monitoring of machinery , controlling variables such as vibrations, temperature, and pressure to anticipate potential technical failures and ensure industrial efficiency. All of this falls under the umbrella of the Chery Group, which is firmly committed to innovation and the integration of cutting-edge technologies in the automotive sector.
Connectivity, cybersecurity and secure operation
Digital security is a top priority for Omoda & Jaecoo within its connected ecosystem . AI oversees vehicle security operations centers, where data generated by customers and cars is centralized. These operations encompass network management, including Wi-Fi, 4G, 5G, and Bluetooth, as well as coordinating over-the-air (OTA) updates and vehicle-to-environment (V2X) communications.
The goal is to guarantee protection against cyber threats and ensure that all internal vehicle information and communications remain safe, reinforcing user confidence in the technology.
A global strategy: differences between China and Europe in AI adoption
During the event in Madrid, the gap between Asian and European approaches to artificial intelligence was highlighted . According to Sophie Liu, in China AI has become an essential part of business strategies and is being deployed rapidly, while in Europe a more regulated, ethical approach focused on security and compliance predominates.
This contrast, however, is perceived at Omoda & Jaecoo as an opportunity to create hybrid models that combine Asian innovative agility with European rigor, taking advantage of the best of both worlds in terms of technological development and application.
The human factor is always present
Despite the increasing integration of AI into all processes, strategic decision-making remains largely human . Liu emphasizes that while AI provides real-time data and analysis, interpretation and leadership ultimately rest with people. Far from replacing human work, artificial intelligence redefines roles and enables broader collaboration, enhancing teamwork on an international scale.
The collaborative nature of new technologies also translates into greater connectivity between global and local teams , fostering the exchange of talent and knowledge across different cultures and markets. Omoda & Jaecoo thus underscores its commitment to a model in which technology is a tool to maximize human capital.
The launch of humanoid robots like AiMoga marks a milestone for the European automotive sector. The Chinese company is confident that the fusion of artificial intelligence, advanced robotics, and human leadership will provide differential added value for customers, transforming the way people interact with the brand and paving the way for a future of increasingly connected and personalized mobility.