In just a year and a half, the brands Omoda and Jaecoo have made national headlines by reaching an unusual milestone in the sector: registering their 20.000th vehicle in SpainThis achievement makes the Asian group the first Chinese manufacturer to achieve such a sales volume in such a short period of time in our country, a fact that underscores the expansion and consolidation of both brands in the Spanish market.
Since its arrival in 2024, first with Omoda and then with Jaecoo, the group has managed to grow at a pace which is around 400% compared to the previous yearThis momentum is due both to its product range and to a sales and positioning strategy highly geared toward local preferences, combining a multi-energy offering with competitive prices and an increasingly extensive dealer network.
The Chinese automotive group Chery, to which Omoda and Jaecoo belong, has placed a strong commitment to Spain. In the first six months of 2025, 10.860 cars were registered (6.349 Omoda and 4.511 Jaecoo), and the forecast is to close the year with nearly 30.000 units sold. The brand emphasizes that this growth is not only based on volume, but also on the range and the constant expansion of its sales and after-sales network.
The bestseller is supported by the launch of new models and engines. The vice president of Omoda & Jaecoo Spain, Francesco Colonnese, has confirmed that Four new features will arrive in the coming months: the Jaecoo 5 (gasoline, hybrid, and electric) in September, the Omoda 5 Hybrid in October, the Omoda 7 Plug-in Hybrid in November, and the Jaecoo 8 Plug-in Hybrid in December. All of these launches aim to meet the demand of a booming SUV segment and meet the needs of users opting for electrification, without neglecting traditional powertrains.
Commercial network and national coverage
One of the great supports of the deployment of Omoda and Jaecoo has been their rapid commercial expansionThey currently have 90 points of sale in Spain and expect to have 2025 dealerships by 96, which would allow them to offer service in XNUMX% of the country. This expansion also seeks to guarantee after-sales service, one of the aspects the brand considers vital to building customer trust.
Spare parts logistics have also been strengthened, with the goal of delivering any part in less than 24 hours on the Spanish mainland and up to 72 hours in the Canary Islands. This logistics boost has been key during a period of growth and in transforming perceptions of Chinese manufacturers in the Spanish market.
Product offensive: variety of engines and new ranges
Currently, Omoda and Jaecoo They combine gasoline, hybrid, plug-in hybrid and 100% electric engines.The Omoda 5 is the most popular model, available in both combustion and electric versions, while the Omoda 9 stands out as a high-performance plug-in hybrid SUV, with an electric range of over 140 km and a power output of nearly 540 hp.
The Jaecoo 7 has established itself as one of the best-selling plug-in hybrid SUVs in Spain. The new model offering includes versions designed for all audiences, from compact SUVs to larger, more powerful vehicles, thus covering a broader range of needs for the average user.
Financial results and growth forecasts
In financial terms, Omoda and Jaecoo have doubled their turnover in the first half of 2025 compared to the entire previous year, reaching 239 millones de eurosThe goal of closing the year at around €700 million is within reach, and the target for 2026 is to surpass the €1.000 billion threshold in sales. The increase in average vehicle prices and the introduction of more profitable models have contributed significantly to these results.
The profitability of the group's dealerships is already close to 2,5%, and inventory management and buybacks are geared toward maintaining the residual value of vehicles and fostering confidence in both direct sales and the used market.
Chery and its global impact
At an international level, the Chery group has seen how the addition of Omoda and Jaecoo reinforces a global strategy that has already surpassed the five million vehicles sold outside ChinaIn the first half of 2025 alone, they have reached 1,26 million units registered worldwide, with notable growth in electrified vehicles.
The group's industrial and technological presence encompasses 15 assembly plants and 10 R&D centers spread across six countries. In Spain, the local workforce already numbers fifty direct employees, in addition to technicians deployed from China.
Short and medium-term plans in Spain
The company forecasts They are continuing to expand their offering. By the end of 2025, Omoda and Jaecoo hope to have 11 electric models and 25 electrified models commercially available, ranging from passenger cars to SUVs of various sizes and approaches. All of this without losing sight of the importance of offering competitive prices, prompt after-sales service, and warranties of up to seven years.
The group is also planning to launch new partner brands, as well as launch a used vehicle business line, leveraging rental fleet buybacks and ensuring a steady flow of product for dealerships.
The reception by the Spanish public reveals that The perception of Chinese cars is changingEspecially in segments where value for money and electrified technologies are more important. Omoda and Jaecoo are already positioning themselves as leaders in the SUV segment and are climbing the national registration rankings, making progress toward their goal of establishing themselves among the main mobility players in the country.
Omoda Jaecoo's strategy in Spain is marked by a Accelerated growth, the constant launch of new products and a rapidly expanding sales networkThe milestone of 20.000 registrations underscores the strength of its commitment and the growing confidence of Spanish drivers in a range that combines innovation, reliability, and a variety of engines.
