Today was Apple's financial results day , and as the company itself predicted a few weeks ago , the first quarter of the fiscal year has not gone well for the company. The Cupertino-based company announced total revenues of $84,3 billion, an amount that ultimately falls short of the $88,3 billion achieved during the same period in 2018.
iPhones have sold 15% less
This drop in revenue represents the first drop since the company achieved an upward trajectory 16 years ago. Unfortunately, the company has already warned in previous reports that it was not going to break down the numbers of units sold of its Macs, iPhones or iPads, so everything indicated that we would not be able to know exactly the drop that each of its products will experience. branches, however, it has gone into some details as far as devices and service are concerned, and they are these:
- iPhones have sold 15% less.
- iPads have entered 17% more than the previous period.
- Services have increased revenue by 19%, at $10,9 billion.
- Macs and wearables set a record with a growth of 9%.
- Home and accessories grow more than ever with a growth of 33%.
As you can see from the data provided, the iPhone line has suffered a significant blow, experiencing a 15% drop in revenue. This contrasts sharply with the rest of the brand's product lines, which have seen a 19% growth compared to the previous year. Clearly, the iPhone is a fundamental piece of Apple's puzzle, and due to the strategy adopted with the new iPhone XS, iPhone XS Max, and iPhone XR (in addition to the collateral damage caused by the battery replacement program ), the company has seen its unstoppable upward trajectory of the last 16 years suffer a total decline of 5% year-over-year.
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The next quarter will not improve on the previous year either
The press release also revealed the company's estimates for the next fiscal quarter , and it appears there will be no improvement compared to the same period last year. According to Apple, revenue is expected to be between $55 billion and $59 billion, a figure that would fall short of the $61 billion recorded in the second quarter of 2018.