The first HyperAdapt that hit the market in 2016 drew attention not only for their futuristic design, but also for their price. With a price tag of $720, the first shoe with an automatic lacing system fulfilled the dreams of many users who longed to have a model similar to the ones that Marty McFly wore in Back to the Future.
Nike HyperAdapt 2.0, now priced today
The news comes thanks to the quarterly financial results call, where the company's CEO, Mark Parker, has summarized the company's accounts and has stated that they are especially excited for 2019, confirming that the new generation of HyperAdapt It will hit stores in the coming months with a price of 350 dollars (about 305 euros to change).
Taking into account the difference in price compared to the first version, there is no doubt that this new generation is presented as a sales success, although it remains to be seen to what extent Nike will be able to market this new concept. Although for now there are no images of the shoes, the manager has described them as an "Adaptive" model specially designed for basketball, so they could be very close to the design that the shoes left us. jordan XXXIII that we were able to see last September.
An improved automatic tying system
After three years of development compared to the first version, this new HyperAdapt model could include a new, more compact and efficient automatic tying system. The Jordan model, for example, had a cord in the form of a shooter with which the system was activated, so perhaps we could see something similar. But more than improving the lacing, the new system will make it possible to design a more athletic shoe and not as urban as the first HyperAdapts were.
When will HyperAdapt 2.0 be available for purchase?
Although we do not know if the shoes will be released worldwide, Nike CFO Andy Campion has mentioned that this basketball model will arrive during the spring of 2019, so you have a few months left to save what you need to get one. Of course, whether or not many units are available, something tells us that they will be a highly demanded model, so you better be attentive and quick, because they will probably fly as soon as they go on sale. Of course, once you get them, you only need to get hold of the hoverboard.