Tumblr had its golden age, it was a reference site when it came to sharing content with other users such as photos, videos, music, art,... everything had a place and together with an attractive design and several extra options, it was able to mark a before and an after. But not everything always has a happy ending, or yes. Because right now, Tumblr will be compared by Automattic, the company behind WordPress.
Automatic Inc. buys Tumblr
Tumblr was one of the most successful platforms a matter of years ago. The service allowed sharing images, videos, music and much more in an easy and visual way. It was, at that time, a mix between a social network and a blogging platform. It was so successful that Yahoo! bought the company for 1.100 million euros in 2013. But from there, she took a nosedive.
Tumblr's popularity faded. He hide pornographic content that was on the platform was for some the main reason, although on the other hand the decision that Marisa Mayer, CEO of Yahoo! back then, he had to drink. Although the final blow was taken when they not only hid but withdrew.
Later, Verizon became responsible for Tumblr and also failed to give it a new direction that would arouse user interest in it. And that there are still those who have their blog there or a place to share things that interest them with other users. But these things happen in the world of technology, and if you are at the top today, tomorrow they may not even look at you.
Now comes the news of the acquisition of Tumblr by Automatic Inc., which is the company that owns WordPress, the reference platform for everything related to the world of blogs. Without exact data, according to some users, the purchase is estimated to have been closed by a less than three million dollars.
3/ Story updated: Price less than $3 million.
—Dan Primack (@danprimack) August 12, 2019
In other words, what Automatic Inc. is going to pay for Tumblr is practically nothing when we take into account what Yahoo! only six years ago. In addition, along with the platform they also take about two hundred employees that they will hire.
Regarding what they will do with Tumblr, Matt Mullenweg -CEO of Automattic- commented that the acquisition of Tumblr is the largest in the company's history, for price and personnel. Still, he also advanced that for now they do not plan to make significant changes to the platform.
In other words, adult content is not going to return to Tumblr. Its current vision is to be a perfect plugin for WordPress. Which also makes sense, because it would not be logical to compete with its flagship product. The positive part is that they will be able to take advantage of knowledge and improve WordPress and its CMS with ideas that come from what Tumblr has learned over all these years.