Atresmedia's streaming platform continues its impressive run with a highly recognizable release schedule, where local content, quality, and variety take center stage. For this new period, Atresplayer is bolstering its catalog with fiction and entertainment titles that will be released gradually over the coming weeks.
Since launching its own streaming service in 2019, the platform has released over fifty original productions and has grown steadily, establishing itself as a leading name in Spanish audiovisual content. The new season arrives with a major campaign and a commercial featuring actors from its series and programs, aiming to highlight its unique value proposition.
Release schedule and key dates
The first major title to premiere will be Mar Afuera (September 14) , the Spanish adaptation of the hit series Mare Fuori. Starring Gabriel Guevara, Hugo Welzel, and Laura Simón, the series tackles social issues that transcend crime—motherhood, toxic relationships, mental health—and follows the lives of young people in a juvenile detention center. The season consists of eight episodes of approximately 50 minutes each and was filmed in Alicante and Madrid.
On September 7th at 20:00 PM, the traditional Meet the Queens of Drag Race Spain will air , a prelude to its fifth season, which premieres on September 28th with Supremme de Luxe as host and Javier Calvo, Javier Ambrossi, and Ana Locking on the judging panel. This year, the format expands with a €50.000 prize and more changes to its format. After each episode, Ana Locking will interview the eliminated contestant on Tras la carrera (After the Race ), and Samantha Ballentines will continue to host the companion program Sà lo digo (Yes, I'll Say It ).
October will bring La Ruta. Vol. 2: Ibiza , a continuation of one of the most acclaimed series of recent years (recognized with an Ondas Award and three Feroz Awards). Joining the cast are Carla DÃaz, Marina Salas, and Irene Escolar , along with protagonist Àlex Monner, to explore a new musical chapter with Ibiza as the backdrop.
This November, Atresplayer will exclusively premiere The Maid's Daughters , an adaptation of the novel by Sonsoles Ónega (winner of the 2023 Planeta Prize), with eight 50-minute episodes . Set between a Galician manor house and early 20th-century colonial Cuba, it explores forbidden passions, betrayals, and class struggle, starring Verónica Sánchez, Carlota Baró, and Alain Hernández.
New projects and returns on the horizon
Among the productions currently underway is La Nena , a loose adaptation of the third novel in Carmen Mola's universe, which follows the success of La novia gitana and La red púrpura . The project features Nerea Barros, LucÃa MartÃn Abelló, and Ignacio Montes , among other cast members.
Also arriving is 33 Days , a series by Carles Porta inspired by the real-life escape of two prisoners in Lleida. The thriller, starring José Manuel Poga and Julián Villagrán , follows an intense manhunt by the Mossos d'Esquadra (Catalan police) in six high-tension episodes.
In the style of surreal comedy, Rafaela and her crazy world adapts The Amazing World of Rafaella Mozarella with Ingrid GarcÃa-Jonsson, Carlos Areces, AnÃbal Gómez and JoaquÃn Reyes , opening a universe where the delirious sets the tone of the plot.
The platform will also strengthen its established brands with new batches of Entre tierras (second season), Los Protegidos: un nuevo poder and more episodes of FoQ: La Nueva Generación , which has connected especially with young audiences.
So far this year, atresplayer has added variety to its catalog with fiction and non-fiction: titles such as FoQ: La Nueva Generación, Mariliendre, A muerte, El gran salto or Perdiendo el juicio , along with documentaries and entertainment such as Érase una vez en Marbella and Más de Mariliendre , demonstrate this breadth of genres.
A unique and recognized offer
The service's growth is supported by solid data: more than 700.000 subscribers and 17 million unique users in 2025, a catalog exceeding 30.000 hours and more than 1.000 hours of live programming per week.
In addition to its original programming, the platform integrates all of Atresmedia's live and on-demand content, offering entertainment, fiction, documentaries, current affairs, and news programs in one place. The recent addition of 10 FAST channels further strengthens linear viewing within the digital ecosystem.
Among the most followed formats are international franchises such as The Voice, The 1%, Mask Singer, Pasapalabra or Who Wants to Be a Millionaire?, along with original production hits such as The Challenge, The Anthill or Your Face Sounds Familiar , all available on the platform.
The fiction imprint includes titles that have garnered international acclaim and awards, such as Veneno, Vis a Vis, El tiempo entre costuras, Velvet, Gran Hotel, and La cocinera de Castamar , as well as critically acclaimed series like Cardo, La Ruta, Las noches de TefÃa, Fariña, and Gente hablando . Its accolades include 8 Feroz Awards, 4 Ondas Awards, and 2 GLAAD Awards , in addition to the Iris Critics' Award and the MIPCOM Diversity Award for Las noches de TefÃa.
ES atresplayer presentation and campaign
Atresplayer unveiled its roadmap at the Vitoria FesTVal , where it presented the season promo under the slogan "ES atresplayer" and outlined its premiere schedule. The team emphasized the importance of Drag Race Spain within its catalog, its fifth season, and its impact as a format for showcasing talent and visibility, along with the continued focus on Spanish-language fiction that will shape the platform's agenda.
The campaign coincides with the launch of its seasonal commercial , featuring the faces of its productions, and once again positions the company as the platform that premieres the most national content , with a business strategy based on its own projects and alliances with the industry.
With release dates now confirmed and a slate of projects in the pipeline, Atresplayer is approaching the season with a balance of strong premieres, continued success with its established brands , and a diversification of genres. Its creative drive, extensive catalog, and strong audience and critical acclaim reinforce its position as a driving force in Spanish audiovisual production and foreshadow months of intense activity both on and off screen.
