If you've opened the app in the last few hours, you'll have noticed that the general entertainment tab has changed its name: Star has been replaced by HuluFrom now on, this hub groups content that doesn't fit under the Disney, Marvel, Star Wars, Pixar, or National Geographic brands.
For the user, the modification is mainly cosmetics: The titles remain in the same place, there are no price changes, and the navigation remains the same. Most noticeable is that the logo that previously displayed Star now sports the Hulu brand in series and movies within Disney+.
What the interface change entails
The Hulu section within Disney+ continues to serve as a showcase for more general and adult content, with dramas, comedies, adult animation, true crime, and award-winning films. In practice, the titles remain where they were and accessible as always.
Clear examples: Only Murders in the Building goes on to show the label from Hulu instead of Star, in keeping with its origins on the US platform. The same goes for productions from FX and other integrated labels.
In terms of deployment, Disney has activated the change in international markets and is extending it to Latin America—including Mexico— from October 8In Spain and other countries where Star was already present, the replacement is perceived as a brand refresh within the app itself.
Why Disney is replacing Star with Hulu
The decision responds to a global unification strategy of brands. Star was, at the time, a solution to replace the use of FOX internationally, but it didn't end up taking off with the same force. Hulu positions itself as the general entertainment label within Disney+.
Hulu was born in 2007 as a joint project of several media groups to watch online content from television channels, and over time it made the leap to original production and co-productions. The integration of FX in 2020 under the "FX on Hulu" umbrella further strengthened its adult catalog identity.
Looking ahead, Disney is consolidating its offering around Disney+, so the independent service tends to be integrated into a single experience. The Hulu brand will remain as an in-app channel, and some corporate plans include completing the ecosystem integration in the coming years.
Content you'll find under Hulu on Disney+
Within the Hulu hub are grouped series such as Bear, Only Murders in the Building, Alien: Earth and many FX, like It's Always Sunny in Philadelphia, as well as adult animation type The Simpsons, Futurama o Family GuyYou will also see reality shows and docuseries like the kardashians, recent seasons of Grey's Anatomy y local productions like the fourth season of The Manager, Among others.
All of this is integrated into the existing subscription, Without aditional costsParental controls continue to operate as usual, so child profiles won't see content that's inappropriate for their age.
The arrival of Hulu coincides with the Halloween campaign, which allows you to activate Huluween: a selection of horror movies and series, suspense and themed episodes of comedies and animation designed for binge-watching during these dates.
How it affects you if you use Disney+ in Spain and Latin America
In Spain and other international markets, the arrival of Hulu as a label within Disney+ does not change the way it is used: it is, above all, a name change in the general entertainment hub. The app's library, playback quality, and functionality remain intact.
In Latin America—including Mexico—the direct access Hulu from Disney+ has been available since October 8. Subscribers will find the same catalog that was previously under Star, now under the new name and with the reinforcement of new releases and themed campaigns.
Neither accounts nor compatible devices are affected by this move. Apps are updated automatically and there's nothing to do To view the new tab, simply go to Disney+ and locate the Hulu hub.
With this move, Disney aligns its global offering: where there was previously Star, now Hulu appears as general entertainment brand Within Disney+. For users, everything remains the same, with the addition of a more internationally recognizable identity and a boost to seasonal themed collections.
