The Star tab will say goodbye to Disney+ worldwide and, from October 8, his place will be taken Hulu as a new global brand general entertainment. The change will be simultaneous in international markets, including Latin America and Brazil, and will affect the entire catalog organization within the platform.
In practice, the content that was previously listed under Star will now be identified within the Hulu tab. This includes series and films for adult audiences such as Alien: Earth, Only Murders in the Building, Grey's Anatomy or The Simpsons, in addition to local productions and premieres planned for the coming months.
Date, scope and what will change
From the appointed day, Hulu will assume the role of general entertainment brand within Disney+, coexisting with the Disney, Pixar, Marvel, Star Wars, and National Geographic hubs. The company aims to make the offering more user-friendly and for the brand to be recognizable regardless of country.
Along with the identity change, Disney+ will activate interface improvements: a more personalized home screen, faster navigation between sections, and new, handy tags like “New Episode,” “Season Finale,” or “Just Added” to help you locate constantly updated content.
The integration will be gradual for some catalogs, so not everything that exists on the US Hulu will appear from day one in every country. Even so, Disney has confirmed that it will expand the volume of titles continuously after launch.
From Star to Hulu: How We Got Here
Star was born to cover the adult content space outside the United States that Hulu already represented in that country. After purchasing 21st Century Fox's assets, Disney incorporated catalog of studios such as FX, 20th Century Studios, ABC and Searchlight, and grouped it under the Star brand on Disney+.
That solution was useful while Hulu was operating on a limited basis outside its core market, but over time, maintaining two distinct brands for the same function became less coherent. With Hulu's full control and increased recognition, Disney chooses to unify global identity and simplify the user experience.
In addition to simplifying, the company pursues operational efficiency: a single international brand It reduces duplication, facilitates campaigns, and allows for better planning of simultaneous launches with the same label in all territories.
What you'll see on the Hulu tab
The new hub will bring together acclaimed dramas, comedies, true crime, adult animation and award-winning original productions, plus an extensive library of films and series. Featured content includes:
- Series in catalog: Bear, Alien: Earth, Only Murders in the Building, The Simpsons.
- New releases and seasons: Anything Goes, Crime of a dynasty: the Murdaugh case, The Kardashians, season 21 of Grey's Anatomy.
- Local productions: Between walls and the fourth season of The Caretaker, among other regional offerings.
All of these titles will be identified under the Hulu label within Disney+, which will allow clearly locate adult content without leaving the main application.
How it will affect your Disney+ experience
You won't have to download anything additional: The integration takes place within the Disney+ app.Profiles, parental controls, and lists will continue to work, and changes will focus on hub organization and the visibility of labels and recommendations.
The family offering continues with Disney, Pixar, Marvel, Star Wars, and National Geographic, and the general entertainment segment is reinforced with Hulu. In applicable markets, The platform will continue to combine on-demand content with live events, including sports events linked to ESPN.
Strategy and data to take into account
The move comes on the heels of The Walt Disney Company's full takeover of Hulu, a step that facilitates the convergence of brands and catalogs On a global scale, the company has been pointing out that aligning its offerings under fewer labels improves perception and reduces friction.
In recent results, Disney reported a boost in streaming with subscriber growth on Disney+ and a solid foundation for Hulu. With the new architecture, the group hopes to improve retention, viewing frequency, and product efficiency across all international markets.
With the change, Disney+ aims to make browsing the catalog more intuitive and ensure that each type of content is where it belongs: family under its franchises historical and general entertainment under Hulu, with no overlap or doubt about where to find each series or movie.
Star's transition to Hulu aims to offer a clearer and more consistent platform for international audiences, with a one-stop hub for adult content, usability improvements and a schedule of expansions that will expand the catalog in the coming months.
