The universe of The K-pop Warriors It goes beyond the screen and prepares to land on the shelves of fans and collectors. After becoming one of the most successful animated productions of NetflixThe story of HUNTR/X now jumps into the realm of construction toys thanks to LEGO.
Both companies have confirmed a official collaboration to launch building sets based on the moviewith a first product planned for 2026 and a roadmap that will extend, at least, until 2027. The move seeks to capitalize on the pull of the film's global phenomenon and reinforce its presence as transmedia franchise among European and global audiences.
A multi-year partnership between LEGO and Netflix
The announcement was made from Billund, Denmark, the city where LEGO was born, where it has been detailed that it is a multi-year collaboration focused on K-pop WarriorsThe agreement includes several staggered releases, with special attention to the international market, including Europe, where both the film and the building block brand have a very solid fan base.
According to the official statement, The first set will be available for pre-order in spring 2026at which point all the details of the construction will finally be revealed. Afterwards, Its arrival in physical stores and online stores is planned for the summer of the same year.with global distribution and guaranteed presence in the main European markets.
This strategy also opens a broader timeline: LEGO and Netflix have already announced that there will be additional sets in 2027.designed to expand the film's universe and allow fans to recreate more scenes, characters, and supernatural creatures in brick format.
The Danish company emphasizes that the collaboration will not be limited to a single product, but rather It is part of a long-term plan to consolidate the franchise in the construction toy sector., an area in which LEGO continues to be an absolute benchmark in Europe.
What is known about the first set of the K-pop Warriors
Although LEGO is still keeping the final design under wraps, it has dropped several hints about it. What will the first set of Las Guerreras K-pop be like?The company confirms it will focus on one of the most beloved supernatural creatures in the movie, transformed into a construction designed both for active play and for display in a showcase.
The product will be recommended for ages 9 and upThis aligns with LEGO's current strategy of targeting a broad audience: children, pre-teens, teenagers, and adult fans who collect sets related to film and television franchises. In other words, it appeals to those who discovered the film on Netflix as well as those who are already part of the AFOL (Adult Fans of LEGO) community.
A short promotional clip released to announce the collaboration shows a flowerpot made of pieces that is being pushed by a mysterious blue, furry pawMany fans have interpreted this scene as a direct reference to derpy, the enormous supernatural feline that accompanies Jinu, a member of the Saja Boys, and is inspired by the traditional Korean minhwa art.
Although LEGO has not officially confirmed that Derpy will be the star of the first set.Everything points to the creature playing a prominent role in this first wave of products, which makes sense given the public's affection for it and the visual potential of its design to be translated into colored bricks.
What has been detailed is that This first set is conceived as a hybrid piece: robust and playable enough for younger children to recreate scenes from the film, but with the level of finish necessary to function as a display object on a shelf or in a themed collection.
More sets planned for 2027 and possibilities for fans
Beyond the 2026 debut, both LEGO and Netflix have indicated that The collaboration will continue in 2027 with new sets inspired by the K-pop WarriorsNo specific titles have been given, but the intention is to progressively expand the universe, enhancing creative play and the stories that fans can imagine with the pieces.
Among the possibilities being considered in the community are iconic scenes from the film, such as massive HUNTR/X concerts, its headquarters, or clashes against the Saja BoysThe rival boy band hides its true demonic nature. It also wouldn't be surprising to see sets focused on vehicles, nighttime urban settings, or recreations of musical numbers like the song "Golden."
LEGO itself has hinted that The new products will seek to open up other opportunities for play and construction.so that each release is not just an independent object, but part of a larger ecosystem where the different sets can be combined to recreate the entire visual universe of the film.
This approach aligns with the company's usual strategy of building expandable "worlds" around successful franchises. In this case, K-pop Warriors is positioned as a property with the potential to generate various scenarios, secondary characters, and fantastic creatures. that lend themselves to being reinterpreted in plastic.
Furthermore, with regard to the European market, the multiset approach opens the door to Special editions, promotions in large stores and targeted campaigns in key countries where the combination of K-pop, animation and LEGO has a significant impact, such as Spain, France, Germany or the United Kingdom.
K-pop Warriors: from Netflix hit to collectible phenomenon
LEGO's strategy cannot be understood without the context of the success achieved by The K-pop Warriors on the streaming platform. Since its premiere on Netflix last June, The film has surpassed 500 million views worldwide, ranking among the most viewed animated titles in the service's history.
The plot follows HUNTR/X, a group of K-pop superstars who, when they're not filling stadiums, are leading a double life as demon huntersTheir main mission is to protect their fans from supernatural threats, and in the film they face their most complicated challenge yet: the Saja Boys, a rival boy band as charismatic as it is dangerous, since it is actually made up of demons in disguise.
This approach, which blends action, comedy, fantasy and pop musicIt has resonated with very diverse audiences, from children to adult K-pop fans. The film has not only been successful in terms of viewership, but also in the music scene: the fictional group HUNTR/X has been presented as the first K-pop girl group to reach number 1 on the Billboard Hot 100, while the song “Golden"has been associated with historic achievements at the Grammy Awards within the categories related to audiovisual works.
The cultural impact is reflected in a broad merchandising strategy which already includes dolls, board games, and even collaborations with toy manufacturers like Mattel and Hasbro. In that context, LEGO's entry reinforces the collectible component of the franchise and allows the film's universe to be brought into a format that combines free play, construction, and exhibition.
For Netflix, this line of physical products represents a way of extend the brand's lifespan beyond the time the film remains at the top of the viewing charts, consolidating Las Guerreras K-pop as a lasting franchise and not as a fleeting catalog success.
Why the HUNTR/X universe fits so well into LEGO
From a creative point of view, the alliance makes a lot of sense. The world of K-pop Warriors is full of very distinctive visual elements: neon urban settings, colorful costumes, spectacular choreography, supernatural creatures and a constant contrast between the glamour of the concerts and the darkness of their missions as demon hunters.
All this aesthetic display offers ideal starting material to be transferred to LEGO bricks, minifigures and modular constructionsMain characters, secondary characters, antagonists, magical pets and iconic locations fit within the type of product that the Danish brand has developed for years with other film and television licenses.
Furthermore, the musical and entertainment component of K-pop adds an additional layer: the possibility of recreating stadium-type scenarios, music video sets, or training rooms where HUNTR/X prepares his performances and, at the same time, plans his missions against the demons that threaten his fans.
In terms of gameplay, the contrast between the protagonists' public life and secret identity also fits with LEGO's philosophy of encouraging open narratives in which children can invent their own storiesIt's not just about reproducing what was seen in the film, but about imagining new adventures based on the elements provided by the sets.
Finally, the integration of elements of Korean culture, from music to visual references such as minhwa art, opens the door to sets with cultural nods and designs recognizable to a global audience, something that Netflix itself has highlighted as part of the film's appeal.
With this collaboration, LEGO and Netflix bring to the table a combination that unites the pull of K-pop, the popularity of streaming and the nostalgic value of building gamesWhile we await the final design of the first set and the rest of the products that will arrive in 2027, everything points to the K-pop Warriors having a lot to say in the collections of European and Spanish fans of colored bricks.
