Last season was a turning point for the RCD Espanyol, not only for meeting sporting objectives, but also for the leap in quality experienced in the digital field. The Catalan club has known how to take advantage of its 125 anniversary to strengthen its identity and expand its footprint on social media, becoming a benchmark for growth both inside and outside of Spain.
Despite the sporting ups and downs, the communication and digital strategy consolidated Espanyol as one of the most followed and promising clubs in the online ecosystem. This advancement has served to further connect with fans and position the Barcelona club among the most influential in LaLiga in this field.
Unprecedented digital growth: Top 8 worldwide and leader in LaLiga
During the 2024-2025 campaign, Espanyol closed the year with a 30% increase in its digital followers, reaching 11,5 million people across its various social platforms. According to data from the prestigious CIES Football Observatory, this places him as the eighth club in the world with the greatest digital advancement and within the top 10 teams with the most presence on LaLiga networks.
This jump has had a special impact on accounts linked to quarry projects, such as La21, which added another 30% more followers. Espanyol highlights the role of the youth academy as a driving force for attracting new audiences and strengthening the blue and white narrative from the grassroots. This effort has been extended to the Women's Football, placing Espanyol as the club with the third largest increase in the F League in the digital environment, which provides greater impact and recognition to its women's project.
Espanyol Media and impact campaigns: the audiovisual heart of the club
Much of the success achieved this year lies in the work of Espanyol MediaThis platform has unified the production of digital and audiovisual content, feeding channels like YouTube with formats such as "INSIDE" reports, which offer an exclusive look after each victory. Furthermore, live broadcasts of grassroots football have managed to connect with younger segments of the fanbase and reinforce the idea of ​​a family-oriented and educational club.
The 125th anniversary season has been the perfect excuse to deploy high-impact strategic campaignsHighlights include initiatives such as the unveiling of a commemorative logo inspired by modernism, the 'Artesans del Futbol' series that links the club with local trades and traditions, and the 'La Barcelona perica' initiative, which revives the blue and white history to highlight the strong ties with the city. Under slogans such as '125 years standing up to the dragon'The club has taken advantage of events such as Sant Jordi to link its story to traditions deeply rooted in Catalan culture.
The fertilizer campaigns under the title 'Indestructible Love' They have revalued the feeling of belonging and the passion of the stands, becoming another factor for the social and digital mobilization of Espanyol.
The commitment to own production through a new OTT platform It reinforces the club's intention to expand its reach and continue innovating in communication with the parakeet community.
In its 125th anniversary year, Espanyol has proven to be fully active in sporting terms, solid financially, and highly active socially and digitally. The remarkable growth on social media, supported by creative campaigns and professional management of the communications department, consolidates its image as an authentic, Barcelona-based club in full digital expansion., with a responsive fan base and an increasingly large and engaged online community.
