The figure of finfluencers on TikTok continues to grow and generate debate in Spain and around the world. These content creators have become role models for thousands of young people and adults interested in learning about finance, investments, or other economic products through short videos. However, their rise has also sparked concerns about truthfulness and accountability of your messages.
On the platform, we can find profiles that analyze everything from the stock market to cryptocurrencies or savings methods, often with a simple and close language. The appeal of TikTok lies in the immediacy of its format., which makes it easier for tips and trends to go viral in just a few hours, directly influencing the consumption and savings decisions of their followers.
The rise of finfluencers and doubts about their rigor
Many of these creators have managed to amass a large community, some exceeding a million followers. Ease of access and colloquial tone with which they address issues such as investment or loans has been the key to their success. However, Not everyone has formal training in economics or finance, which has raised questions about the accuracy and rigor of their recommendations.
Recently, Experts have focused on responsibility These profiles assume the role of advising on financial products or high-risk investments that can directly affect the assets of those who follow them. It is important for users to distinguish between information, opinion, and advertising, since many times paid collaborations or commercial interests may not be entirely clear.
Consequences and warnings in the TikTok community
One aspect that is generating a lot of debate is the real impact that finfluencers' advice has in their audience. There are cases of users who have followed recommendations to the letter without checking them, and have suffered significant financial losses. For this reason, some very popular accounts have already They warn in their videos that their content does not constitute professional advice..
The lack of specific regulation for finfluencers on social media is a concern for consumer associations and experts. It has been proposed that, just as other sectors are regulated, there is greater transparency in collaborations, sponsorships or hidden interests in videos dealing with financial products.
The role of the community and the need to ensure
From different forums and debates on TikTok and other networks, the Importance of knowing who you follow and whyMany users have shared negative experiences, pointing out that some advice may be motivated by interests other than the well-being of the community. They insist that Not everything that glitters on TikTok is gold., and that it is advisable to obtain thorough information or consult with professionals before making important financial decisions in the wake of a viral video.
Entities such as the CNMV or consumer protection associations warn that The influence of finfluencers on TikTok is undeniable., but also the need to act with caution and a critical eye. The growing popularity of these creators highlights the urgent need to educate people about finance and responsible consumption, as well as to update regulations for these new digital formats.