One of the top managers of Instagram, Adam Mosseri, He said he doesn't like Reels. Well, what he doesn't exactly like is the situation they're in right now. Because even though the idea was to compete against TikTok, this is still the queen of short videos. So what can they do?
Instagram Reels and its rivalry with TikTok
Instagram Reels It is the platform's commitment to combat TikTok. A new type of format when it comes to posting short videos on the platform with effects and the occasional creative option.
This feature was released globally during 2020 and despite the efforts of the company it seems that it has not finished curdling. Something that really does not surprise nor does it take a lot of research to reach the same conclusion. You don't even have to have data, because it's enough to see that the ones that millions of users are posting are nothing more than the same videos that they previously shared on TikTok.
Por eso Adam Mosseri, one of the most influential managers of Instagram, has expressed his disagreement with the current state of the Reels. He thinks they need to do something this year if they really want to compete against TikTok. If not, they will still be the second choice for everyone.
A problem of simplicity
Which the mistake they have made on Instagram so that, taking into account the mass of users who use the platform on a daily basis, they do not achieve better results in the Reels theme? Well, the main problem is simplicity.
Using Reels is not complicated, but neither is it as intuitive as one might expect when accessing them for the first time. That makes it difficult to start using them with any frequency. And if you add that equal on TikTok performing certain actions at a creative level is fasterWell, practically everything has already been said.
Of course, it is not the only thing that affects that idea of ​​simplicity on the part of the Reels. Right now on Instagram you can find a great variety of video formats. There are the videos you post to the main feed, the ones you can share via stories, also the longer ones you post using IGTV, and finally, the newcomers Reels.
This for the user is complex when compared to TikTok. Because depending on what content you have to go to one section or another, switch between them, etc. So the solution to this setback that Instagram is experiencing is none other than reducing and consolidating formats.
With this we are not saying that they have to eliminate the Reels or any other type of video that can be shared, but we do do something so that the user is clear where each one is published and where they can see the ones that other users share. Something in which luckily it seems that they are going to focus: in simplify everything.
In addition to all this, the creative tools They have to continue to evolve and the user has to be much clearer about how everything works, how each of the available options is used and have ideas to get the most out of it. Something that they did very well with the stories and that is why they ended up eating Snapchat.
If they want to do something similar with TikTok, they are going to have to focus a lot. Because if not, in the end, that platform that they wanted to be and that, in part, signified the future of videos on the Internet seems to remain a dream on the part of its managers. And nothing would happen, but the truth is that they have the potential to achieve much more than the results they obtain and that, everything being said, it is not that they are bad in other sections.