When you have an application capable of generating so much traffic on a daily basis, attracting millions of users who consume content on a recurring basis, the logical thing to do is to look for all possible ways to generate income. Instagram is one of those applications or services capable of doing it, that's why it keeps adding new options like Reel, which finally expands to more countries, and new section for purchases in the Explore tab.
Instagram boosts purchases within its network
Among the many efforts by Instagram to continue attracting more and more users, there is one that is worth taking into account: its sales side. That is, the platform knows the weight it has and what it is capable of generatingThat is why it has been implementing changes for some time that are focused on that sales capacity that it can offer to a multitude of companies.
We see this, for example, in publications where you can add annotations that take you directly to a sales page. Also in stories with promoted posts. Well, now they go a step further and are going to introduce a new page dedicated to purchases in the Explore section.
This means that when you access said tab you will find a new section where products from various brands will be recommended. These are probably there through an auction system that each brand can access to place their offers, although there will also be a component whereby what you see will be directly related to your personal tastes and preferences. So, if you see a lot of posts related to technology, it is normal to think that you will see products such as computers, mobile phones and other related devices.
This new feature will also take advantage of the integration with the Facebook payment system. This wants to improve the entire purchase process by providing the user with a secure and comfortable payment platform that will avoid having to enter card details every two by three, which will benefit the fluidity of the transaction.
Of course, we cannot ignore that it is the way in which Instagram will take advantage of that great showcase that it can become for brands. Because a percentage will be taken from each transaction. So, with a simple calculation of the millions of users that Instagram has and the trust towards the platform, it is easy to predict that the income will be very high.
For now, these news will arrive first in the United States, but in the case of the subject in question, it will surely not take long to do so in the rest of the countries where the application is available.
From shopping to Reel
Along with this news of the new section for purchases, we also have confirmation that Reel, that set of creative tools that are focused on rivaling the options of TikTok, will soon reach more countries.
Until now, only Brazil, France and Germany had access to them after trial periods. But it is now when the United States practically already and more than 50 countries in a matter of few weeks they will be able to start using these options.
Options that we already talked about and that allow you to generate videos in slow motion and others additional options that will give much more play both to those who recurringly publish stories and in their main feed.
So, this is all that awaits you on Instagram in the short term. If you are an intensive user of the platform, get ready to see how you can exploit each of the new features, especially Reel.