Mark Zuckerberg's social networks are losing some prominence in recent months due to successes such as TikTok. Those of Meta are aware that many young people prefer the Chinese social network, and the growth of Instagram has stagnated remarkably in the last year. To avoid the exodus of users and stay in the first division, Instagram is introducing improvements and changes quite regularly. This week, the platform has been updated with a few extra features, such as the cross posting of Instagram Reels on Facebook.
Turn on crossposting Reels on Instagram
To activate this new functionality, we will need to have Linked our Instagram and Facebook profiles. This process can be done both from the Facebook Account Center and from the Instagram app itself:
- Open the Instagram app on your iOS or Android smartphone. Make sure the app is updated to the latest version that has been published.
- Click on the profile thumbnail in the lower right corner of the screen.
- Then touch the icon of the three horizontal lines in the upper right corner of the interface.
- Enter the option 'Configuration'.
- Scroll down the list of options and enter the option 'Account'.
- Locate the option 'Share to other apps' and tap to enter it.
- Click on 'Facebook'. If this is the first time you're linking your account, you'll be asked for your login credentials. Login through the browser.
- Enter your username and password. Then you can activate the option to share Reels from that same menu.
Done that, the Reels you post on Instagram They will also appear automatically on your Facebook wall.
More news in the latest Instagram update
In addition to this new implementation of Reels on Facebook, Instagram has not missed the opportunity to make little changes so that its platform for the youngest remains attractive. In recent weeks, Instagram has made some changes that have not quite caught on, such as the experiment of full-screen publications. However, this new update has a couple of extra improvements that will come in handy:
Add Yours opens to Reels
The 'Add Yours' sticker (in Spanish it was translated as 'Ahora tú' or 'Tu turno', depending on the country) will extend its support. Until now, this functionality was only in Stories, and it allowed the creation of a thematic thread, being a useful tool for creating campaigns. Add Yours was just another attempt to emulate the success of TikTok by creating a system to improve the engagement. From now on this sticker can also be added to the Reels.
Add Yours as an original content label
And finally, Instagram also wants to protect its creators. The Add Yours label will also serve to identify those people who made a original post. From now on, the Reels that go viral will have an attribution link with the Add Yours stickers. This way, when something becomes trending, the creator of the original content will always be linked. However, from Meta they point out that this option it can be deactivated In case users prefer to have privacy.