Twitter bought Revue, a newsletter service, and shortly the users of its platform will be It will allow new options when it comes to sharing content and monetizing it In a simple way. Something that, everything is said, seems to be the trend of this 2021 on any social platform: making it easier for creators to generate money.
Twitter wants you to charge for your newsletter
Twitter announced the purchase of Revue and, although for the moment the operation of this newsletter service will remain independent, little by little changes will arrive that will make both companies integrate better and better. But let's go in parts.
Revue is a newsletter service like many others that already exist on the internet. The big difference is that, and this is something that not all services that offer the possibility of creating a newsletter have, allows creators to monetize their content In a simple way.
That and the very talent shown by the Dutch startup would have been the main reasons why Twitter would have taken an interest in it and finally acquired it. Because newsletters are on the rise and the possibilities they can offer are many.
In addition, Twitter has always been understood as the social platform where things "happen". So, knowing that they are also one of the networks where users share the content they make the most, why not make things even easier for them?
So Revue will surely end with a great optimization and integration with Twitter and that will make users of the microblogging network find more reasons to continue sharing content. because if it exists a great challenge for this 2021 in each and every one of the social networks is that of enable and facilitate monetization options for users that more content they create in them.
Pay your users to keep using your platform
We have been noticing a change in the treatment that social platforms give to their main content creators for a long time. It is true that it has always been like this, more or less, but with so many options, now is the time to bet on being more aggressive if you do not want to be forgotten.
Therefore, practically on any platform monetization methods are being sought that help retain the most active users and that publish the most content. An example is TikTok and its fund of 200 million dollars or the virtual currencies, But are not the only ones.
When before there was only one platform for videos, one for messaging, one for photos, etc., it was not necessary to retain the user. Because it did not have real options and the existing ones did not reach the level of exposure of these. However, now that does not happen and the options multiply.
If you want to post videos, there's YouTube, but you can also do it on IGTV, Facebook Video, etc. In the case of short videos, Instagram or TikTok stories. For direct topics again YouTube or much more in recent months Twitch. In this way, we could continue with a multitude of categories, so what does a platform need to avoid brain drain? Exactly, keeping him happy and that in most cases implies paying for his work inside.
Twitter has taken an interesting step by buying Revue. It will be necessary to see how they assimilate it or if it serves to implement parallel solutions for the immediate future, but it is appreciated that they begin to see that the user and their content are kings, the ones that make their business sustainable.
Likewise, these movements are also important for the rest of the platforms, because if there is a change and, as expected, they begin to offer more privacy, they will have to propose more solutions to make it easier for them. charge for the value they generate and by the way they enter that commission to continue to exist.
Therefore, if you were thinking of starting a newsletter, although there are services that work great (such as Substacks) you should still try Revue first.