Sony has finally revealed its BRAVIA TV lineup for 2025., with a clear commitment to measured and consistent technological evolution. Rather than presenting a revolution in design or specifications, the Japanese company has opted to refine its previous offerings with real and notable improvements in both image and sound. The range includes three main models: BRAVIA 8 II, BRAVIA 5 and BRAVIA 3, designed for different user profiles and needs.
The presentation's approach demonstrates a clear strategy: bringing the cinematic experience into the living room.. Within this objective, Sony has strengthened its audiovisual offering, highlighting a finer integration between its televisions and its system BRAVIA Theatre, all driven by advances in image processors, display technologies, and acoustic improvements tailored to the home environment.
BRAVIA 8 II: Return to QD-OLED with improved brightness and calibration
The most notable model of the 2025 line is the BRAVIA 8 II, which is the Sony returns to using QD-OLED panels after a break in which it prioritized Mini LED technology with the BRAVIA 9. This new model has been designed on the basis of the successful A95L of 2023, building on its legacy but adding significant improvements in peak brightness and color rendering.
Available in 55 and 65 inch versions, the BRAVIA 8 II dispenses with visible edges, opting for a minimalist design with a reduced thickness of just 34 mmInside is the last of the XR cognitive processor, which helps refine color, contrast, and sharpness in real time, depending on the content being played.
Data provided by Sony indicates a 25% increase in maximum brightness compared to the A95L., an improvement that translates into more striking scenes, especially in HDR content. This figure rises to 50% compared to the 8 Bravia 2024.
Regarding the audio, Acoustic Surface Audio+ technology turns the same screen into a sound source, perfectly synchronizing sound and image. It is also compatible with Dolby Atmos, DTS:X y IMAX Enhanced, and comes prepared to work with the system BRAVIA Theatre.
BRAVIA 5: Balanced Mini LED and Extra-Large Options
For those looking for a solid alternative short of OLED, the BRAVIA 5 is positioned as a very complete option., thanks to its technology Mini LEDs with precise local dimming using the system XR Backlight Master DriveThe improvement in brightness, shadows, and reflection management compared to previous generations is palpable, according to initial demonstrations.
This model is available in sizes from 55 to 98 inches, making it an ideal choice for those looking to set up a true home theater. While it doesn't feature quantum dots (present in the BRAVIA 7 and BRAVIA 9), the BRAVIA 5 does incorporate the XR processor and adaptive calibration features for services like Netflix, Prime Video, and Sony Pictures Core.
As for sound, it offers Acoustic Multi Audio and full support for surround formats. It also features Google TV, compatibility with PS RemotePlay and access to Eco dashboard for more efficient use of energy.
BRAVIA 3: entry-level with good performance
At the most affordable end we find the BRAVIA 3, which although it does not include OLED or Mini LED, maintains an acceptable level in terms of visual quality thanks to the processor X1 already technologies such as Triluminos Pro y 4K X Reality PRO. This model is designed for those looking for A functional, simple television that does not completely sacrifice image quality.
Available between 43 and 85 inches, the BRAVIA 3 also offers sound compatible with Dolby Atmos y DTS: X, along with access to Google TV and options like Game Menu for quick game setup, ideal for more casual settings or as a second TV in the home.
BRAVIA Theater: custom sound system
Along with the televisions, Sony has launched new products within its series BRAVIA Theatre. They highlight the BRAVIA Theatre Bar 6 soundbar and 3.1.2 channels and wireless subwoofer, as well as the BRAVIA Theatre System 6, a system 5.1 with 1000W which includes physical rear speakers for a more complete listening experience.
Rear 8 speakers and Sub 7 subwoofer allow you to complete or expand your sound system according to the needs of each user. All of these devices are compatible with each other and can be controlled from the BRAVIA Connect app, making it easy to adjust the sound directly from your mobile.
XR processor and professional calibration: the best kept secrets
A common feature across the 2025 range is the use of the XR processor, which not only manages visual aspects such as noise reduction or contrast, but also helps maintain superior screen uniformitySony has implemented a meticulous calibration system, with test patterns that detect and correct imperfections, resulting in a cleaner image, even in the most affordable models.
This effort responds to what is usually referred to as “the Sony tax", that is, the added cost that many associate with the brand. However, this price difference is justified by details such as the rigorous calibration, the finished materials, and the focus on visual fidelity.
Beyond the power of the panels, what sets Sony apart is its work with content creators., as many of the editing monitors, cameras, and color correction systems used in professional production are proprietary, allowing for greater consistency when bringing that experience to the home.
Availability and sustainability
The new models will hit the market between the second and third quarters of 2025., as confirmed by the company itself. For now, it is expected that the BRAVIA 8 II and BRAVIA 5 are available in Europe and America, including the Spanish and Mexican markets, although specific pricing details are still pending.
In line with its sustainability goals, Sony has implemented recycled materials and energy-saving technologies in its BRAVIA 2025 line. The use of the Eco Dashboard 2, which allows users to easily control their consumption from a single settings panel.
The choice of recycled plastics such as SORPLAS™ and materials such as recycled steel and aluminum in various parts of the devices reinforce the brand's commitment to reducing environmental impact. Packaging has also been taken into account, minimizing the use of plastics in BRAVIA Theatre audio systems.
This year's BRAVIA range doesn't aim to reinvent the wheel, but rather to perfect it. With A balanced technical proposal, real improvements in image and sound, and a clear commitment to sustainabilitySony presents a well-structured catalog that covers different levels of demand without resorting to commercial hype. And although the long-awaited BRAVIA 10 will take until 2026, the 2025 outlook looks solid and compelling for those looking to make the leap or upgrade their current equipment.