Sony has decided to double down on its bet in the portable audio segment. with the launch of a new family of speakers under the range ULT POWER SOUND. These devices, which will be launched in April 2025 in several markets, are aimed at those who enjoy music in both relaxed settings and more boisterous environments, such as parties. To further reinforce their impact, the brand has enlisted Post Malone, an internationally renowned artist, as the main image of the global campaign “For The Music”.
The new speaker series consists of four main models: two large tower speakers (ULT TOWER 9 and ULT TOWER 9AC) and two portable speakers (ULT FIELD 5 and ULT FIELD 3), along with the addition of wireless microphones designed for karaoke and live performances. According to Sony, each of these products has been designed to offer powerful bass or with a clear sound, adapting to different uses depending on the environment.
Tower models: options designed to accommodate large spacesspaces
ULT TOWER 9 and ULT TOWER 9AC are the largest and most powerful models in the series. Both are designed with four tweeters that provide sound both to the front and rear, and two mid-range speakers which ensure clear vocal reproduction. They also incorporate the X-Balanced Speaker Unit technology, which seeks to reduce distortion even at high volumes.
El ULT TOWER 9 It is the portable version that runs on battery and can offer up to 25 hours autonomy. In turn, the ULT TOWER 9AC must be connected to the current, which allows it to reach a higher sound pressureBoth models come equipped with LED lights 360° Party Lights that synchronize with the music and allow you to link up to 100 compatible speakers.
Additional features built into these speakers include guitar and karaoke inputs., as well as the function TV Sound Booster, which provides an enhanced audio-visual experience when used in conjunction with a television. In terms of mobility, both models feature reinforced wheels y tote for easy transport inside or outside the home.
Portable models: music wherever you go
For those looking portability without sacrificing powerful sound, Sony offers the models ULT FIELD 5 and ULT FIELD 3. Both have a detachable shoulder strap allowing them to be worn comfortably during activities such as walking, cycling or hiking.
El ULT FIELD 5 integrates speakers X Balanced, two selectable bass modes (ULT1 for deeper bass and ULT2 for more defined rhythms) and optimized passive radiators that reinforce the intensity of the sound. Its autonomy reaches up to 25 hours, and resists water, dust and even salt water thanks to its IP66/IP67 certifications. In addition, it includes synchronized LED lights with music and functions like Party Connect, Bluetooth multipoint and charges via USB.
In turn, the ULT FIELD 3 is the more compact model of this new family. Despite its small size, it includes a design of two active pathways with a tweeter and woofer to ensure vocal clarity and deep bass. It is also water and dust resistant (IP66/IP67 certified) and offers up to 24 hours of playback. Like its older brother, it has the button ULT to boost the bass and a removable strap for easy transport.
ULTMIC1 Wireless Microphones: Designed for Karaoke and Performances
One of the most notable add-ons in this release is the pair of ULTMIC1 wireless microphones, designed to work in conjunction with any speaker in the ULT POWER SOUND range. These microphones are connected by inserting a dongles into the corresponding speaker inputs, allowing for an immediate plug-and-play experience.
They offer a clear and consistent vocal quality, which may be of particular interest to those who enjoy karaoke or want to liven up a party with live performances. Sony also assures that these devices are designed to withstand continuous use, with a battery life of up to 20 hours and resistance to falls of up to one meter in height thanks to its reinforced design.
Sustainable design as part of Sony's environmental commitment
On an environmental level, Sony has included several improvements in this new range. The FIELD 3, FIELD 5 handheld models and ULTMIC1 microphones come in plastic-free packaging., aligning with the sustainability objectives that the company has set in its Green Management 2025 plan. In addition, in the Internal components use recycled materials, reaching up to 98% in some black pieces.
Sony's intention is to reduce both the carbon footprint of their production as well as the impact their products may have once they are put into circulation. These measures are combined with the use of durable and resistant technologies that extend the lifespan of devices, even under demanding conditions such as outdoor use or prolonged exposure to water and dust.
Availability and prices
The new ULT POWER SOUND series will be available in Spain from April 2025.Prices vary depending on the model and its capabilities:
- ULT TOWER 9: 1.000 euros.
- ULT TOWER 9AC: 700 euros.
- ULT FIELD 5: 300 euros.
- ULT FIELD 3: 200 euros.
- ULTMIC1 (pair of microphones): 150 euros.
The collaboration with Post Malone It will also become a global communication platform for the brand. According to the artist himself, these speakers aim to "bring people closer to music in a real way," reinforcing the emotional and experiential message of the "For The Music" campaign.
With this new range, Sony expands its catalog of audio products for general consumption and enters strongly into a very competitive segment where brands such as JBL and Bose have dominated in recent years. By focusing on the sound quality, ease of use, environmental resistance and sustainable design, the Japanese firm seeks to offer adapted solutions both for social events and for everyday outdoor use.
