The Japanese firm has taken a significant step forward in the event and celebration audio segment. Sony has officially unveiled its new ULT Tower speaker family, comprised of three models designed to meet different needs in terms of power, portability, and price. These are the ULT Tower Max, ULT Tower 7, and ULT Tower 5, a clear commitment to delivering powerful sound and an immersive experience, with a design intended to complement any type of gathering, from a DJ set to a karaoke night. This new generation arrives with significant technical advancements and a renewed focus on bass quality, making it a serious alternative to other options on the market, such as JBL's popular PartyBox.
The company has worked closely with renowned producers and engineers in the hip-hop scene to fine-tune the acoustic response of these speakers. Names like Dot Da Genius, Daru Jones, Dready, and Dennis “ROC.am” Jones have participated in the development and tuning of the equipment, a detail that is evident in the way the bass integrates with vocals and the rest of the frequencies. The result is a series of speakers that promises high sound pressure levels without sacrificing clarity, something essential when used for live music sessions or events where the vocalist needs to stand out above all else. With this new line, Sony not only expands its catalog but also redefines its offering for audiences looking for equipment that lives up to their celebrations.
Deep bass thanks to the new circular woofers
The true heart of this new range lies in its circular woofers , a design choice that marks a significant departure from the X-Balanced technology the company used in previous models. According to Sony, this new configuration allows for better utilization of the speaker cabinet's interior and generates a more powerful sound pressure, especially in the lower frequencies. To complement this improvement, the speakers incorporate ULT DUCT ducts, a system that helps air move more efficiently, resulting in deeper, more authoritative bass. The package is completed with large cabinets that provide the necessary space for these new drivers to reach their full potential.
In addition to the redesigned speakers, Sony has paid special attention to sound customization options. The ULT Tower series incorporates several audio modes that can be easily switched using the ULT button on the control panel. These include ULT1 and ULT2 modes, which offer two levels of bass boost: the former aims for a deep, intense sound, while the latter further increases the sound pressure to achieve the physical sensation sought after by dance music lovers. There is also a FLAT mode, which presents a flat response faithful to the original mix, ideal for purists, and a LIVE mode that recreates the spaciousness of a concert, focusing on vocal clarity and stage presence.
For the most discerning listeners, the Sony | Sound Connect app provides access to a customizable ten-band equalizer, allowing users to fine-tune every detail of the sound to their liking. All this technology is designed to adapt to different situations and musical tastes, making these speakers incredibly versatile tools for everything from impromptu parties to more structured performances. Frequency response, sound pressure levels, and tonal fidelity have all been meticulously crafted to deliver an experience that will truly impress anyone who hears it.
Three models to suit all budgets and needs
The new ULT Tower family is structured in three clearly differentiated tiers based on power, size, and price. The most accessible model is the ULT Tower 5, which offers 300W of power and a compact yet powerful design. This speaker features a 230mm woofer and two tweeters, allowing it to deliver balanced sound reproduction with good punch for its size. Priced at €399, it's an attractive entry point to the range. Despite being the smallest, it includes four sound profiles and inputs for microphones and instruments, as well as Bluetooth 5.3 connectivity with support for advanced codecs like LDAC.
The ULT Tower 7 occupies the mid-range position, raising the bar with 420W of power and the addition of 360-degree surround sound technology. This model includes a 280mm woofer, two midrange drivers, and four tweeters —two facing forward and two facing rearward—allowing for much wider sound dispersion. Its integrated battery offers up to 30 hours of battery life, a truly remarkable figure for a system of this type, and it boasts IPX4 certification in an upright position, making it splash-resistant and suitable for outdoor use. Priced at €599, it's a mid-range option designed to appeal to those who need a bit more power without going for the most expensive models.
At the top of the range is the ULT Tower Max, the flagship of the new series. This speaker is designed for those who demand maximum power and refuse to compromise . Its amplifier delivers up to 2.150 W of output, distributed among three woofers (two front and one rear), four tweeters, and two midrange drivers. This configuration allows for truly impressive sound pressure levels, with bass that resonates throughout your body and midrange clarity that is surprising for a system of this size. The ULT Tower Max also features professional XLR, RCA, and USB-C inputs, as well as reinforced wheels for easy transport despite its weight. It is priced at €1.499.
In terms of connectivity, all models allow you to pair two units to create a stereo system via Bluetooth, and you can even connect up to ten compatible speakers using Auracast technology to synchronize music and lights in the same space. This interconnectivity feature makes the ULT Tower series a very attractive option for larger events or for those who want to fill large spaces with surround sound . Furthermore, all three models include customizable lighting modes, with options such as BEAT, which synchronizes the lights to the rhythm of the music, or MELLOW, which creates a more relaxed atmosphere.
Design, portability and sustainability
The design of the new ULT Tower speakers has received special attention. They boast a robust and modern aesthetic, with finishes that clearly distinguish them from previous generations . Integrated handles offer a comfortable grip, and the larger models incorporate improved wheels for easy movement across various surfaces. Both the ULT Tower 7 and ULT Tower 5 can be positioned horizontally or vertically, adding flexibility to their placement. Beyond its aesthetic appeal, the RGB LED lighting serves a practical purpose by indicating the speaker's status and allowing for the creation of different ambiances to suit any occasion.
Sustainability is also a key focus of this new range. Sony has aimed to reduce the environmental impact of its products by incorporating recycled plastic into their manufacturing . In the case of the ULT Tower Max, approximately 35% of the total plastic used comes from recycled materials, while in the ULT Tower 7 and 5 models, this percentage is around 20%. This effort, part of the company's broader strategy to minimize its ecological footprint, complements the durability of the equipment, designed to withstand the intensive use it might receive at parties and events.
In terms of battery life, the ULT Tower 7 offers the most impressive figure, with 30 hours of battery life, a feature that makes it the perfect companion for long days outdoors. The ULT Tower 5 offers 20 hours, a figure that remains very competitive and more than meets the needs of most users. Both models have IPX4 certification in a vertical position, a protection that guarantees rain or accidental splashes won't spoil a celebration. The ULT Tower Max, on the other hand, prioritizes power over portability and requires a power outlet to operate.
Availability and first impressions
The new ULT Tower series has already begun arriving in stores, although availability may vary by region. In Spain and other European markets, all three models are expected to be available throughout September . Official prices are €399 for the ULT Tower 5, €599 for the ULT Tower 7, and €1.499 for the ULT Tower Max, although launch offers may slightly reduce these prices. A companion app and an optional karaoke microphone are also available, expanding the speakers' functionality.
During initial tests conducted by specialized media outlets, the speakers demonstrated remarkable performance. The ULT Tower Max, in particular, was praised for its ability to fill a room with powerful and detailed sound, delivering bass that resonates deep within the chest without overpowering vocals. The sound modes are a welcome feature for tailoring playback to different musical styles, and switching between modes is simple and intuitive using the front button. Synchronization between multiple speakers was also positively received, as were the quality of the materials and the overall finish of the devices.
Finally, it's worth noting that the ULT Tower series arrives on the market at a time when demand for party speakers is booming. Sony's commitment to offering equipment with this balance of power, features, and price seems well-intentioned , and the involvement of renowned artists in the development process lends the products an additional guarantee of sound quality. The combination of deep bass, versatility, and design makes them serious contenders for a prominent place in the market, competing directly with offerings from JBL and other established brands in this sector. With all three models now available, consumers can choose the one that best suits their needs and budget, with the assurance that the sound experience is backed by one of the most respected names in the audio industry.
First impressions after listening to the new speakers are encouraging. The ULT Tower 5 offers very balanced performance for its size and price, while the ULT Tower 7 enhances the feeling of spaciousness thanks to its 360-degree sound. The ULT Tower Max, on the other hand, is clearly in a different league, offering an immersive experience closer to a professional sound system than a home speaker. The ability to combine multiple speakers to extend coverage or create stereo systems adds a very interesting advantage for events requiring a more substantial sound presence. With such a comprehensive offering, Sony has successfully positioned its new speakers on the radar of anyone looking for equipment capable of livening up any gathering, and all indications suggest that this new ULT Tower range is destined to set trends in the coming months. If you're thinking about upgrading your sound system for your celebrations, this family of speakers definitely deserves your attention.