Now that Ikea has shown that it can make all kinds of modern home automation devices and compatible with Alexa, the Swedes have decided to go back a bit in time. After the magnificent Symfonisk speakers that they launched together with Sonos, the company has now teamed up with the Swedish House Mafia DJ band and are preparing to launch a turntable, a product that the brand had not had in its catalog since 1973. It is OBEGRĂ„NSAD, a record player that the Swedish company has developed so that anyone can once again enjoy vinyl.
Ikea is inspired by the artists of his country to bring out his next product
Axwell, Sebastian Ingrosso and Steve Angello formed between 2009 and 2013 one of the best electronic music groups in history. Following in the footsteps of Daft Punk, the three Swedes rose to fame in record time and broke up to start their solo careers. Last year, after multiple rumors, everything pointed to the fact that the SHM would return to the stage. Taking advantage of the fact that these three are back and have a lot of pull, Ikea has not hesitated to partner with these artists of his nation to get a rather curious product.
This is the OBEGRĂ„NSAD turntable, a device that is sure to excite lovers of retro, especially now that it is quite fashionable to get the most important works of your favorite artists in vinyl format. Apparently, Ikea had already tried to make a record player in the past, although the result was not good enough to put it on sale. The Swedes had dismissed the idea, but its designer, Carmen Stoicescu, acknowledges that the record player was something of a recurring theme every time they made a brainstorming.
A record player for those who have never had one around
According to Stoicescu, the key idea that brought OBEGRĂ„NSAD to life was really a Axwell's contribution. The artist asked if it would be possible to design a record player that was compact enough to give to a friend. And that, to a certain extent, changed the chip in the team. From that moment on, the Ikea designers set to work on a record player that was completely plug & play and where simplicity was the key.
After many days in which they developed a multitude of prototypes, finally, the Ikea team of designers came up with the final result for the OBEGRĂ„NSAD. It is a stereo with a very Minimalist. Its design shows at a glance that it can be used by anyone who has never used a record player.
The OBEGRĂ„NSAD is powered by a USB cable and can be easily connected to speakers. In addition, Ikea will sell an extra accessory for all those who want to connect the turntable to some Wireless speakers. Therefore, this product will be compatible with its famous Symfonisk range.
Regarding the price, Ikea He has not published yet how much it will be worth this OBEGRĂ„NSAD that has been created in collaboration with Swedish House Mafia. The turntable will be out this fall.