Fuji launches a new camera for analog lovers

Fujifilm has a new instant film camera and that's it… quite a few. Still, the new Instax Square SQ1 it offers enough reasons to want one. Especially if you are a lover of this type of proposal that allows you to have the captured photograph on paper and instantly. Although that implies risks, but that is partly the great attraction that these cameras have always had.

New Instax Square SQ1

Fujifilm has been offering a wide range of cameras snapshots, the kind that allow you to take a photograph and have it instantly on paper. Surely you have seen and even used some of his Instax. Well, now the brand launches a new proposal.

La new Instax Square SQ1 It is a camera very similar to the rest of Instax that we have seen, especially the Instax Mini and the Square SQ6. However, even knowing that all this is always something very personal, at the design level it seems much more attractive to us. Of course, it is not the only thing, it also offers some novelties.

The design, as we say, is quite striking and minimalist at the same time. So much so that it could perfectly be the icon for a new photo app for an iOS and Android app. Thus, the new Instax SQ1 presents a square body where a small grip stands out on one side where the trigger is located. Then, in the upper corners we have the viewfinder (just above said trigger) and the flash.

This flash is nothing new, but it is how it improves exposure metering so that photos come out with more natural lighting even when used. A problem with virtually any cheap camera and many of these flashes that fire at full power. Something that could easily prove burnt images.

We also have that in this camera the focus is not infinite again. This means that for close-ups the focus will be about 30 or 50 cm. A technical decision that seems close to us because it allows more realistic and attractive images in turn compared to those other cameras that focus everything.

For the rest, the most striking thing of all compared to the best-known Instax models is that the photos are now 1,5 larger. This is mainly due to the format change from panoramic to square. Yes, like the original photos that were shared on Instagram.

These photos can also now be printed on two types of film or paper. The first is called Instax Square Rainbow and the second Instax Square Monochrome. As you can imagine, the latter is for taking black and white photos while the former differs by offering colored frames instead of white. Both arrive in packages of 10 photos each.

Instax Square SQ1

Available in three colors (Chalk White, Orange Terracotta and Glacier Blue) the new Instax Square SQ1 has dimensions of 130,7 x 118,6 x 57,5 mm and a weight of 390 g, it uses two CR2 lithium batteries with which you can make some Approximately 300 photos (30 Instax Square film packs) and its price will be 130 euros.

However, although the proposal is always very striking on a creative level, it continues with the same problem that a camera like this represents for many: the price of the film. The cost of these packages of film or photographic paper make each of the snapshots have a cost of between 1 and 1,2 euros. A high price when compared to what a printed photograph of a similar size could cost and taken with your smartphone's camera, applying a filter if you want it to be more retro or eye-catching.

In any case, these have always been and will continue to be a great proposal for lovers of analog photography, for those who are looking for a creative tool or simply want to make an original gift.


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