The world of OLED displays is about to enter a new era thanks to the innovations that technology brings with it OLED MAX. This development, announced during the renowned SID/DSCC Display Week, promises to transform the way we see and enjoy the images on our televisions.
During this event, considered one of the main global platforms for showing advances in screens, numerous details were presented about the improvements that OLED MAX introduces to traditional OLED displays. These advances are expected to enter mass production starting in 2025, marking a before and after in the market, so in this next edition of the CES to be held next week we will see all the news on this subject.
OLED MAX: More light, more life
OLED MAX technology is designed to overcome the current limitations of OLED displays. One of its main features is a significant increase in brightness capacity, which translates into more vivid and clear images, even in brightly lit environments. It also introduces improvements in durability, extending the lifespan of the panels, a detail that has always been the subject of debate in traditional OLED models.
Among the most notable innovations that will contribute to this technological leap is the method FMM (Fine Metal Mask) developed by Samsung, which allows for more precise and efficient production. On the other hand, the technology eLEAP provides key refinements that guarantee more defined textures and sharper details in every pixel.
Progress in the production process

The importance of OLED MAX is not limited only to visual results. It also raises a evolution in the manufacturing process. Thanks to advanced techniques such as the use of refined metal masks and new organic materials, manufacturers can reduce defects and improve production efficiency. This not only optimizes the costs, but also opens the doors to the possibility of Larger and more affordable OLED panels.
Competition in the premium TV market
With the launch of OLED MAX, consumers will have access to an enhanced visual experience for HDR content, gaming and home cinema. TVs equipped with this technology are expected to not only have higher peak brightness, but also offer More accurate colors and deeper blacks, features that are essential for those seeking superior image quality.
In this scenario, the main manufacturers in the sector, such as LG y Samsung, are already working on integrating this technology into their next generations of televisions. These brands are expected to lead the race in the premium display segment towards the end of the decade.
A promising future
The introduction of OLED MAX will not only impact the way displays are made, but also how we perceive them. At a time when competition in the TV market is fierce, this technology emerges as a key differentiator, offering unprecedented quality and durability.
The accelerated development of these advances demonstrates that the technology industry remains committed to offering increasingly immersive and realistic experiences. With mass production planned for 2025, OLED MAX could consolidate itself as the preferred option for the most demanding users.
The industry is clearly at a turning point, and OLED MAX is positioned as the pillar that will support the next chapter in the technological evolution of OLED displays. From its improved brightness to its optimized durability, this technology represents a a safe bet for the future of high-end televisions.