The rise of digital consumption has led Ábside Media to record historic figures. in the consumption of their content via streaming. More than a million people already tune in to their stations every day through mobile apps and websites, consolidating the group's position as a leading player in the Spanish media landscape. This milestone reflects the changing habits of audiences, who are increasingly opting for online access for information and entertainment.
Throughout the 2024 season, the commitment to digitalization and technological innovation has been key.The group has not only completely revamped its digital ecosystem, launching five apps and six new websites, but has also strengthened its ties with its community thanks to a social media strategy designed to amplify the best content from its traditional platforms. These actions have placed Ábside Media among the top seven digital media outlets in Spain, surpassing 17,5 million unique users, according to Comscore.
Records for consumption in audio and video on demand
El General Media Study (EGM) and the company's internal data show a sustained growth in Ábside Media's digital audience. During 2024, there were recorded 120 million audios played, which is a increase of 25% compared to the previous year, along with 517 million hours of online listening. Video consumption has established itself as a fundamental piece in the group's strategy, achieving 2.595 million views and multiplying its volume by 2,5 compared to previous seasons. Discover how Ábside Media's digital streaming content continues to grow.
Multi-platform growth and audience leadership
Ábside Media's digital transformation has not only led to an increase in streaming listeners, but has also generated record figures across all of the group's brands. In 2024, More than 6,6 million people connected daily to one of the stations, with COPE, CADENA 100, RockFM and MegaStarFM leading both in traditional and online audiences. COPE, in particular, increased its daily audience by almost 400.000, surpassing the 3,8 million listeners on air.
The digital impact is also reflected in the online community, which has grown to reach 13,2 millions of followers on social media, up 27,5% year-on-year. This strong presence has positioned Ábside Media as one of the most relevant groups in the digital sphere, both in live radio and on-demand audio and video consumption, occupying a prominent place in the Top 10 digital media in Spain.
Success is also based on the talent and continuity of renowned voices such as Carlos Herrera, Ángel Expósito, and the teams of Javi Nieves and El Pirata in the company's various flagship programs. The diversification of formats and the commitment to innovation—including implementation of artificial intelligence and cybersecurity projects— reinforce the company's strategic roadmap through 2027.
All these figures confirm the solidity of the digital model implemented and Ábside Media's ability to anticipate audience trends and preferences. The company has not only been able to adapt to new consumption patterns but has also strengthened its relationship with its audience, securing its leading position nationwide in both conventional radio and streaming and on-demand services.
