Amazon has incorporated a new artificial intelligence function on your Fire TV devices Designed for those who always remember a legendary scene, but not the movie title or the exact minute. From now on, simply ask Alexa+ for a specific moment and the system will jump directly to that point on Prime Video.
The new product arrives first in The United States and will spread to other countries In the coming weeks, this feature will also be available in European markets where Fire TV and Prime Video are already present. The idea is to streamline access to specific segments of long movies without having to rewind or struggle with the progress bar.
How scene search works with Alexa+
The core of the innovation lies in the fact that the user can use completely natural voice commandsWithout needing to say the movie title or specify times. Just describe the moment as simply as possible and Alexa+ does the rest.
It is possible to mention characters, actors, phrases or actions that happen on screen. For example, you can give commands like: “Go to the scene where John McClane says 'come to the coast, let's have a laugh'” or “Take me to the moment when Sophie sings 'Honey Honey' in Mamma Mia.” The system interprets the description and locates the exact point.
In practice, Alexa+ is capable of automatically identify which movie it is even when the user doesn't mention the title at any point. This saves the previous step of manually searching for the film in the Prime Video catalog.
The function also allows more generic requests like “Show me the scene with the signs in Love Actually"or "Jump into rock chase in Raiders of the Lost ArkWith that information, the AI cross-references data, determines the movie, and positions itself in the corresponding scene.
In addition to preventing continuous fast-forwarding and rewinding, the tool is designed for those who want share an iconic scene with someone without having to remember technical details: just describe it as you would to a friend.
AI technology that makes scene jumps possible
To achieve this flexible search experience, Amazon combines advanced language models with video analysis and subtitlesAll of this infrastructure is supported by Amazon Bedrock, the company's platform for providing access to different generative AI models.
Among others, Bedrock is involved in: models like Amazon Nova and Anthropic ClaudeThese systems interpret the user's voice request and compare it to a large database of pre-indexed scenes. This process is performed virtually in real time.
The system uses the Movie subtitles, Prime Video X-Ray feature data (which includes information about actors, music and trivia) and the visual understanding of the content to map what is happening in each segment of footage.
When the user makes a request, the AI compares the description with thousands of already cataloged snippets, calculates which one fits best, and jump to the corresponding timestamp within Prime Video, starting playback from there without intermediate steps.
According to the company, as the models receive More examples and usage dataThe accuracy of the responses will increase, especially in ambiguous or very colloquial descriptions that may lend themselves to several interpretations.
Catalog of covered scenes and expansion plans
The feature begins with coverage on thousands of titles available in the Prime Video catalog, both those included in the Amazon Prime subscription and movies purchased or rented individually, including the Marvel post-credits.
In total, Amazon is already talking about tens of thousands of indexed scenes, a volume that allows you to quickly locate well-known moments from popular films, but also specific fragments from less publicized films.
The company has confirmed that this index is not static: New movies and scenes will be added continuously.so that the tool increasingly covers more content available on Prime Video in the different territories where it operates.
The next step announced will be the extension of this function to television series from the catalog. The idea is that the same system of verbal descriptions will allow, for example, going directly to a key conversation from a specific season or to a famous episode without having to navigate through lists of chapters.
For now, the main limitation is that the search by scenes It only works with titles hosted on Prime VideoWhether through a Prime membership or via digital purchase and rental, it is not compatible with third-party apps installed on Fire TV.
Requirements to use the feature on Fire TV
To access this new feature, it is essential to have a Fire TV device compatible with Alexa+This includes both certain Fire TV Stick models and televisions with built-in Fire TV sold in countries where the service is active.
In addition, it is necessary to have the updated Prime Video app and have a stable internet connection, since voice recognition and request processing are done in the cloud.
Users will need to log in with their Amazon account with an active Prime subscription If you want to access the included catalog at no extra cost. The feature also works with purchased or rented movies, as long as they are associated with the same account.
Regarding the geographical rollout, the feature has first been activated in the US market and will be gradually liberalized in other countries in the coming weeks. In Europe, its arrival will depend on Amazon's roadmap for each territory, including Spain and the main EU economies.
As it expands, it is expected that the company will adapt the operation of the AI to the different languages and local turns of phraseThis is key to ensuring that natural descriptions work equally well in Spanish, French, German, or other European languages.
Everyday uses and new options while watching content
In everyday use, the novelty translates into the user being able to instantly locate action scenes, famous dialogues, or musical numbers without having to blindly navigate the playback bar. Simply pick up the Fire TV remote or speak to a paired Echo device and make your request.
This feature is especially useful for those who often say "you have to see this part" when watching a movie with friends or family. Now, instead of spending several minutes searching for the exact spot, Alexa+ is responsible for positioning the video. and reproduce exactly the desired sequence.
The function also integrates with other possibilities of Voice control and content discovery Alexa+ already offered this feature within Amazon's entertainment ecosystem. While a movie is playing, you can ask what else an actor has done, identify tracks from the soundtrack, or check production details.
The company has also linked these AI capabilities with related content recommendationsnot only within Prime Video but, in some markets, in services such as Sling TV, DIRECTV or Fubo, seeking to unify the video search experience from Fire TV.
The arrival of scene search joins other recent initiatives on Prime Video, such as the Automatic generation of video summaries which help viewers catch up on previous seasons of series before jumping into a new episode, reinforcing the use of AI on the platform.
Taken together, all these features point to a way of consuming content in which voice and artificial intelligence They take on a good part of the navigation work, especially in increasingly large and fragmented catalogs.
With the implementation of this system for skip directly to specific scenesAmazon is taking another step in its strategy to integrate AI into the Prime Video and Fire TV experience, with an eye toward future expansion to more European countries, including the Spanish market, where this faster and more convenient way of finding key moments can fit well into movie and series consumption habits.
